Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Sunday, 22 March 2020
Saturday, 14 March 2020
7 Ways to Use Videos for More Engagement on Instagram
In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You don't need to invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, it's time that you take social media marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is in demand on social media networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social media video to expand their customer base.
Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand's product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.
Short Commercials
Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.
Product details
Showcase your product's specifications or a 'product in action' video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can put the product video in your brand's Instagram page's timeline for the audience to see anytime. Creating such spontaneous videos attracts a lot of attention.
Do it yourself videos
An effective way to use Instagram videos is to create instructional content. 'Do it yourself' or 'how to' videos share your products working. This helps the users to understand the product's usage. You can also create troubleshooting videos related to any problem that your customer might face. To the point videos are liked by the target audience as they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.
Behind the scenes video
Customers have become picky in choosing a product, hence it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.
Instagram Stories Video
Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories as they see one active. You can use stories to promote your business as follows:
- Sharing short-time deals is a good way to attract people to your products and services. You can set up the offer so that it can only be redeemed during the story's lifespan. Once people get to know about such deals, they will come for more.
- Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. A familiar face is sure to attract more audience.
The best feature on Instagram is that you can stream live video on it. Once you go live on Instagram, you are at the forefront of your follower's feed. Hence, there are high chances of your followers engaging with your live stream. They get to see your stream even if they aren't physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage with your online audience. If your event is pre-planned, then you can promote it through emails and other social media platforms.
Bring in the makers
Give a personal touch to your stories by introducing your employees who have created your products and services. You can get the team members to share their journey in product development. Also, you can let your employees handle your brand's Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. The employees can even conduct a Q&A session for the audience to educate them about the product. Such video sessions create an emotional connect with the target audience and more views to your Instagram account.
Conclusion
If you aren't incorporating the power of Instagram into your digital marketing campaign, then you are missing out on something big. Instagram's potential if exploited properly, can take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you in getting started in doing so. You can even hire social media management agencies that will help you promote your products by creating some amazing video content.
Article Source: https://EzineArticles.com/expert/Mark_S_Cooper/1296732
Article Source: http://EzineArticles.com/10200394
Thursday, 12 March 2020
Top 4 Advantages of Using Social Media Sites
For today's business owners, social media sites have become primary sales and services platforms. If you have not tapped into these resources to grow your business, know that you are missing out on some great opportunities. In this article, we are going to take a look at some advantages of using social media websites to help you expand your business.
1. Demographics Research
All social media platforms have a great deal of information about their users. And the good thing is that plenty of this information is accessible to business owners via special tools like Facebook insights.
With these tools, you can get a better understanding of your demographics, their interests, needs and buying habits. So, you can create better marketing strategies and products.
2. Sales Leads
The primary goal of marketing campaigns is to help business drive sales. By publishing your business ads on these platforms, you can target your niche segments. As a matter of fact, this is the most effective technique as far as getting new customers is concerned.
Today, business owners or their representatives are members of groups on social media networks. This helps them develop credibility and get leads at the same time.
3. Customer Groups
Now, almost every business has a social media group or page for their old or potential customers. The idea is to give feedback, share ideas and achieve a deeper insight into what customers need.
If you want, you can also start private groups in order to offer exclusive deals and promotions. So, all you need to do is invite your returning customers to like or follow your page. This is another major advantage of these websites.
4. Social Proof
Typically, referrals are the best prospects you can get. Joining social media groups can make it easier for your customers to get the word out about your products or services. Aside from this, you can also allow your customers to rate your products or services on these sites. Getting 5-star reviews can do wonders for your business.
Positive reviews and testimonials are the main factors that play a great role in generating leads. In addition, many buyers ask for recommendations online before placing an order to buy something they need. If you have social media presence, your returning buyers will direct their friends to your page.
Some great Networking Platforms
Nowadays, there are many top social media sites. You can sign up on any of them to get started. Listed below are some of the top players in the field:
Facebook: Without any doubt, Facebook is the top network sites. The site allows you to create both personal and business profiles.
Twitter: This is another quite popular platform that allows you to create and post brief posts. You can post breaking news on Twitter, for instance.
Instagram: This platform is all about images and videos. You can use it to highlight your product styles and images, especially if you deal in clothing or electronic items.
Sharfly:
Sharfly is a good alternative to Facebook. However, it offers many new exciting features. For instance, it allows you to create a product store without charging you any fees. Plus, it has a reputation system based on likes and dislikes. So, it's a great social media site.
So, these are some major advantages of using social media sites for businesses. Hopefully, this helps.
If you are looking for a Facebook alternative, you can check out Sharfly. On Sharfly, you can sign up and create your online product store for free.
Article Source: https://EzineArticles.com/expert/Abdul_Waheed_Zafar/1306631
Article Source: http://EzineArticles.com/10260188
Friday, 6 March 2020
Video Production – The Modern Marketing Strategy
Every business owner has to have their finger on the pulse when it comes to thinking of new ideas and revising current methods used in advertising and marketing. There is no time to sit back and relax as competition is high and people get bored very easily, it’s crucial to come up with a new approach to keep you in the public eye.
An organisation that wants to maintain a business name and ensure it becomes familiar with the general public has to incorporate effectual marketing policies, and video production is a modern and fresh way to approach selling products and getting your brand name out there where it can’t be missed. Everyone enjoys watching movies, and videos are just as appealing as they are short, visual, and let you be as creative as you feel. They can achieve all kinds of things, use it as a tool for a visual presence on the web to advertise products and services, and to market your company and provide important information to your audience by incorporating image pieces, sales incentives, product information, and CEO messages. These can be supplied via the website, or via marketing, training, and tradeshow videos. Whether you’re interested in a marketing video to draw attention to a new product or want something practical for training employees’, video production companies can identify your needs and develop an idea into an engaging or instructional mini film – visual images have a lot more impact than reading through a whole page of text. Also useful for employee training sessions videos can raise awareness and cultivate learning and change, in addition to promoting risk management from a health and safety viewpoint, and utilize techniques to encourage consumers to think positively about the company. A short instructional video for consumers is a great visual tool and allows those who aren’t so good at reading or simply get frustrated following complicated instructions to learn about the product in a fast and easy fashion. Video’s are highly effective and can get a point across using a direct and prompt approach. Put your corporate production onto a DVD and send it off to potential customers as an economical but cheap way to promote your new line for example. A great way to market your business they can be sent via email or added to the company website – video emails provide business’ with an alternative method of sending a message to clients and are a particularly high speed communication channel. Companies using social networking sites such as Facebook and YouTube to post video can achieve superior results if positioned and marketed suitably to those channels. Traditional marketing videos were focused on selling and commonly disregarded as uninteresting and as they are an obvious sell not always seen in a positive light, whereas modern mini-videos are seen as a modern technique that can entertain and educate. Hiring an established and reputable company to produce your project guarantees a high quality as they have the experience and skills to achieve what you want after years of working in a diverse range of industries, from TV commercials and corporate videos, to industrial videos, music videos, and even film and movie production. If you have your own ideas or prefer them to come up with a novel idea the finished product should be something that gets the message across both clearly and successfully in a way that is modern and noticeable. Video Production services are a great way to get a business’ marketing message and brand successfully out there in the marketplace and you don’t even have to spend a lot of effort or cash. With today’s technology a project can be accomplished in a matter of days or a week at the most. This permits customer’s to set up a promotion using a number of media channels very quickly. Delivering your message at such a speed and ahead of competition gives you the ability to reach the target market first. Thinking of using an in-store video ad to be used in retail stores on a national scale or a short promotional ad for YouTube? Then get your project in motion, go online and search Seattle video production for the latest information on corporate production companies. They really are one of the most valuable methods of getting attention and generating more money for your organisation. |
| We provide a wide range of filming and video production services - from controlled environment studio shoots including greenscreen presenter led videos, stop-motion and pack shots to location shoots for infomercials and live event filming. Article Source: http://www.articlebiz.com/article/1051554351-1-video-production-the-modern-marketing-strategy/ |
Monday, 2 March 2020
How To Get More Leads To Your Business
If you are struggling to get leads to your business or just don't know how to get more traffic to your website then look no further. Below are a few ways to get free leads as well as how to get cheap leads through paid ads (depending on on your business).
1. You can create a mailing list. When a customer or person comes onto your website you can have them opt in to your newsletter or after the sale you can have them opt in to receive special offers. You can use an email marketing service such as MailChimp to build your list and eblast them every so often. 2. You can run paid ads on Google search as well as Facebook, Instagram, YouTube or LinkedIn ads. I have personally seen the best results for my business from AdWords, because so many people turn to Google when they have a question or need a product. 3. Another great way to increase your visibility and traffic to your website is to run your own blog or do guest blogs and link back to your site. Look for blogs in your specific niche only, and then simply link back to your website. This will help create a backlink for your website and help you get some SEO juice back to your site. 4. My last way on how to get traffic to your website is to create "how to" videos on YouTube. Make sure your titles are optimized and include quality content in your description as well; You'll want to also add a link to your website in the description. Make sure your videos are relevant to your website/products. Another important factor to help rank your website on Google and to get traffic is building backlinks as well as writing high quality content. In my blog posted below I have a few great websites where you can get a high domain authority backlink for free :) |
| Thank you for reading, for more helpful tricks read my full blog here: https://medium.com/p/how-to-start-a-dropshipping-business-from-beginning-to-end-7f4872a5e203 Article Source: http://www.articlebiz.com/article/1051645589-1-how-to-get-more-leads-to-your-business/ |
Thursday, 27 February 2020
Wednesday, 26 February 2020
Steps To Create A Perfect Social Media Profile For Your Business
Steps to Create a Perfect Social Media Profile For Your Business.
The first step of creating the best possible social media profile for your business would be to understand what needs to be done on the social media website where you are opening the same. The first name that comes to mind in this regard is that of Facebook. You can use Facebook Pages to promote your brand on this particular platform. The following elements need to be there on your Facebook Page: profile photo hours of operation wall or cover photo type of business page name a business summary location After this, you have to provide a call to action. This would be followed by verification of your Facebook Page. Setting up your business profile on Instagram You should start the process of creating a business profile for your organization on Instagram by beginning with a business account profile. You can convert it later on to a business page. There are a few things that you need to create such an account. They may be enumerated as below: logo the URL (uniform resource locator) of your website a description of your business social accounts After you have established your basic business account you would have to change it to a business page. For this, you would have to fill out the profile of that particular page. There are a few steps that are necessary for that process. Setting up your business profile on LinkedIn To start a company page on your personal LinkedIn profile you would have to choose a tab named Work, which is located at the right corner at the top. At the very end of that list, you would find an option named Create a Company Page. In this case, you need to provide the following: URL of your company page logo description of your company a cover image Some conditions also have to be fulfilled by your personal account. Not every personal account on LinkedIn is allowed to create a company page. Setting up your business profile on Twitter There are a few things that you need to provide when you are opening a business profile on Twitter. They may be enumerated as below: profile picture username header photo description Since your company is in the public domain you might as well get verified by Twitter as well. This would take things a few notches higher. Conclusion In the end, it is all about creating a great first impression on people who are using that particular social media website. You need to approach social media wisely and then it can be a fun, profitable, and rewarding experience for you. The first step in these cases is to be careful while filling out your profiles. You need to think of them as landing pages for your company. You need to keep in mind that for many people this could be the first time they see your brand. It has the potential to create a lasting impression. So, you need to take as much time as you want to. |
| Check Our Website To Know More About Social Media Tips. https://www.gbim.com/services/social-media-marketing-services-mumbai/ Article Source: http://www.ArticleBiz.com |
Tuesday, 18 February 2020
Tuesday, 4 February 2020
Monday, 23 December 2019
Wednesday, 18 December 2019
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