Foolproof Ways to Grow Your Instagram Followers in 2020 (and Beyond)

Ahh, Instagram. A platform with over a billion active users each month, it’s a well-loved social media outlet! The Instagram user base is growing fast. With such immense popularity, it’s a stern networking and engagement-building tools for a brand. It's challenging to grow your Instagram followers, but it doesn’t have to be anymore. Check out these surefire ways to build your Instagram, follower numbers, and likes. Don’t Use Bots, Power Like And "Growth Techniques." Like most social platforms, Instagram keeps the recipe behind its working a secret. The Instagram algorithm seems like a rather esoteric project for some users. In a quest to beat the algorithm, most users resort to the use of forced growth techniques. Most users add automation services described as "spam-my". It also includes the use of bots and artificial engagement "power views and links". Though this boost visibility, it doesn’t yield much on leads and customer conversion. Using "spam my" tactics and buying, relevancy is tempting, but won’t hold much in 2020 and beyond. It’s a risk not worth taking. Instagram is cutting down on fake engagement resulting in account restriction and ban. The same applies to buy followers you end up with an inauthentic community. This doesn’t help much with your brand, and it won’t translate into sales or conversation any time soon. Use the Best Instagram Hash tags for Followers Let’s talk about the use of hash tags for followers, relevance and engagement. Hash tags are crucial for posts visibility, and views boost on your content. When used right, they are the best ways to increase the reach of your content. This results in more traffic (followers and engagement) on your account. Hash tags are like black holes; if you don’t get it right; your content gets sucked into the abyss, not seen again. And you don’t have to start big; after all most popular hash tags let more people know the content. Right? Wrong. Why? A hash tag with a million posts seems extraordinary at first glance, but it’s tough for your brand content to stand out. Before using hash tag undertake deep research. Make use of a branded hash tag Captions for Instagram To write a great caption requires the getting right tone. For example, celebrities leave the caption blank or add an Meiji. They have millions of followers and can get away with it. Even so, it would help if you created a meaningful engagement with a great caption. Here is a formula or some doable captions: • Write longer captions • Be authentic and focus on building connections • Remember to use a call-to-action Use Your Bio as a Business Card Your Instagram bio isn't an afterthought. Your bio is your business card and storefront. Anyone coming to your profile will decide whether to follow you in a matter of seconds. Your bio should convince them to do so. The best bio gives the reader a clear picture of what your brand is all about. Include something that piques the lead interest. Use ratable details or humorous line that will prompt the reader to take a specific action. Tips to optimize your Instagram bio: • Use a keyword in your name field to boost Instagram SEO. • Choose an attention-grabbing profile picture • Make it clear what your brand stands for, and make it interesting • Let your audience know what to do with a strong CTA Use Stories & Live Streaming To Boost Your Instagram Growth Stories and live streaming are the newest features of Instagram. You can use the new features to boost your Instagram presents new products, relevant news, updates and behind the scenes of your brand. You can engage your audience with polls and question. To boost your stories: • Use hash tags in your Stories to maximize their reach • Use geotags to target (strategic) locations. • Highlight your best Stories • Tease your new posts in your Stories Live Streams Live streaming provides your followers with authentic interaction. It also builds a more personal connection with your audience. A live stream is a magic that takes priority in the stories. Use the live streaming to get into the radar of your followers. Tips to get more Live Streams surefire: • Use the sense of urgency to your advantage. • Create an interactive experience. • Promote your Instagram Live on your Stories. Use Instagram Feed Day in day out, Instagram is getting better, and the competition has gotten fiercer. To keep your brand on the top, invest top-notch content. Take your images to the next level with: • Have a consistent Instagram feed theme • Use ALT tags to boost Instagram SEO • Don’t forget to use Instagram location tags (geotags) • Post at the right time Use IGTV to Reach More Followers IGTV is the new kid on the block, fore-casted to become a severe You Tube competitor. The content stays on the platform forever, a place to post quality. Instagram is making the feature prominently, hence make use of it. Tips for doing this: Make your IGTV videos discoverable with hash tags • Post a video preview • Choose an eye-catching thumbnail • Pay attention to your titles and descriptions In the end, metrics like engagement, follower count and post likes are pure vanity metrics. Gentle on the outside, but they don’t translate to actual sales or conversions. Checkout……

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The Entrepreneur's Beginner's Guide to Hashtags

How a Few Words Can Increase Social Media Engagement

I'm sure you've noticed there's no shortage of social media techniques and tips out there!

But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users?

Those resources are important, but I notice that sometimes hashtags get forgotten about.

They're rarely mentioned in marketing articles, but they're such a great tool for building your brand, raising awareness around marketing campaigns and engaging/entertaining your audience.

How Do Hashtags Work?

If you're new to social media, I know it can seem overwhelming.

You may have seen these words with the # in front of them on social media platforms like Twitter, Instagram, Facebook, LinkedIn and Pinterest. (The hashtag actually got its start in 2007, when Twitter began using it to index keywords to make them more searchable.)

But what are these words supposed to do? Should you use them? Why are they seemingly random?

I've put together this guide to help you understand how to use hashtags (and what the heck they are!) so you can increase social media engagement and leads.

Think of hashtags as a way to categorize your content.

Ultimately, they help people find and share posts on a specific topic.

When you create your social media post, you take a word or words and put the pound sign (#) in front of it. If you use two words, don't put a space between them. Now, the phrase is clickable and searchable on the social media platform the user is on.

Choosing the Right Hashtags

When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.

I'll make this process easier for you. Here are 7 ways to start choosing the right hashtags:

1. Create them for events.

This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.

2. Tag famous people or big brands.

Take a look at what's trending on Twitter, and try and incorporate it into your posts; but only if it's relevant. People are going to know if you're trying to force it or be fake.

Some examples are big sporting events, record releases by musicians, holidays and popular books. If someone who's famous in your industry makes the news, you could use that tag in one of your posts.

3. Do your research.

Whether you are doing research on the latest news for an upcoming Canadian Federal election or hockey playoffs, you could do a hashtag search to find several posts on the subject.

Searching tags on social media platforms can be a perfect way to find new ideas and spy on your competition.

A great resource for searching popular hashtags is https://hashtagify.me/hashtag/tbt

4. Encourage sharing.

The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you're going to get.

You may remember the campaign #ShareACoke campaign. The company swapped out its iconic logo on 20-ounce bottles, replacing it with 250 of the most popular American names.

It was one of their most successful campaigns, leading to a 2% increase in soft-drink sales and lots of social media engagement as followers shared cans and bottles with their names on them.

5. Turn one tag into a campaign.

Many users "monitor" certain words, so focusing on one consistently can help you gain a following.

For instance, you could come up with a campaign with several posts https://ezinearticles.com/?The-Entrepreneurs-Beginners-Guide-to-Hashtags&id=10213861around a specific product you offer, or a holiday promotion you're doing.

6. Find some weekly post themes.

This is a simple way to tie in a trending tag with your business.

Some common themes include #throwbackthursday, where people post anything from past vacation pics to high school graduation photos; and #wisdomwednesday, where they share their advice on all sorts of topics.

I use #MotivationMonday and #TuesdayTip on our Twitter, Facebook and Instagram channels and often mix in other popular hashtags for optimal exposure.

7. Use humour.

People love to share funny stuff with others, whether it's a trending meme or a relatable story. Here's a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.

By understanding which hashtags will resonate with your target audience, you can tap into a whole world of people looking for exactly what you're offering. So start brainstorming and researching how to add some fun and functional tags to your next post!

Need some hashtag help? We've created a whole social media division for entrepreneurs and small business owners who understand the importance of having a social media strategy but simply don't have the time to make it happen on their own. Let's connect.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

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How To Use Instagram Hashtags 2020 (EASY GUIDE)