How Artificial Intelligence Is Revolutionizing The E-Commerce Industry

With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.

According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.

In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:

1. A customer-centric approach

Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.

By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.

This way, e-commerce businesses can make sure good customer retention rates.

2. Chatbot Experiences

Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.

chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.

With the help of chatbots, the businesses can give the customers with literally 24x7 customer service along with personalized recommendations.

3. Identify the target audience

AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.

4.Conversational Platforms

AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.

5. The Virtual Mirrors Experience

It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually "try on" clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.

Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.

6. Gesture Recognition

Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.

7. Improved recommendations for shoppers

With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a "personalized shopping experience" for customers.

8. Quality Product Descriptions

It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.

CONCLUSION

Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers' buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.

Alok Jaiswal is the co-founder and director of Alliance Web Solution Pvt. Ltd. It is a professional web designing company in Delhi, India. With over 19 years of deep expertise in the field of web development services and digital marketing, Alliance Web Solution Pvt. Ltd has catered to the needs of 1500+ clients from all over the world.

With the motto "think web, think us", Alliance Web Solution Pvt Ltd is the leading provider of web development, design, and digital marketing solutions that are developed keeping in mind the client's requirements.

Our team of web designers and web developers is proficient in developing robust and impressive E-Commerce websites for our clients. Following are the services we offer- 1. Custom E-Commerce web design 2. OpenCart Custom E-Commerce 3. Magento E-Commerce website 4. Shopify E-Commerce Development

Looking for professional and affordable E-Commerce web development services? Get in touch with the Professional Website Designing Company in Delhi, India.

Contact us now!

Article Source: https://EzineArticles.com/expert/Alok_Jaiswal/1905542

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7 Social Media Tips For Your ECommerce Website

Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

1. Create Valuable Content to Sharehttps://ezinearticles.com/?7-Social-Media-Tips-For-Your-ECommerce-Website&id=10190401

So that you have something to share on social media, create content that adds value to your audience. For example, create infographics, case studies, blog posts, and more, all designed to showcase your products to your audience.

2. Start Strategic Groups for People Who May Want Your Products

On Facebook, you can start a niche group for subgroups that might want to buy your products. For example, if you sell makeup, you can start a group for people who love makeup. On the group, you can do live events showcasing the makeup, showing how to wear it and even having a shopping network such as sales.

3. Work With Influencers on Various Platforms

A really great way to use social media is to contract with influencers on platforms that your audience loves. An influencer is someone who has a following that includes your target audience. They may unbox your item, use it in their videos often, or do a review.

4. Brand Your Social Media Platforms Properly

It's very important that you find your brand voice. Some companies that have done a really good job of developing a brand voice for their products include Penzey's Spices, Dove, and Dominoes. You can check them out for yourself to get ideas.

5. Engage Your Audience Often

Social media is supposed to be first and foremost a social interaction. That's why it's called "social media". So many businesses make the mistake of making it a one-way thing. But, you should seek a conversation with your audience so that they feel as if they know you and you feel as if you know them.

6. Follow Your Customers Too

Don't make it all one way. Be sure to like, follow, and reciprocate with your audience depending upon the platform. If you make it only one way, it's not very friendly and isn't a good way to use social media platforms. On Facebook, make sure you create a business page and possibly a public persona account so that you can freely follow your customers as your public personal profile has limits.

7. Integrate Social Sharing on Your Website

Let others do some of the work for you. Make it easy for them to share products by adding social sharing to multiple platforms on your site. Ask them to share and give them incentives to share, and they will.

It's important to select the right social media platforms where you know that your audience exists and wants to see your information. That way they're interested, will engage with you, and will respond to the things that you post.

Facebook wants you to succeed using their social media platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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5 Mistakes To Avoid With Your Ecommerce Website

Looking to start an eCommerce website? Trying to grow one that you've already established? Avoid these five mistakes.

1. Not Going Organic

Whether you like it or not, SEO is going to be a big part of your online store's success. Learn the ins-and-outs of tagging your images correctly, coming up with descriptive titles, using keywords, and so on. It will make a huge difference in the growth and success of your store.

2. Being A Silent Storekeeper

When a person visits your online store, they should instantly see two things: a phone number they can call if they have questions and an email they can message when they ultimately decide they don't want to speak on the phone! Having your customer service department easy to reach will add credibility to your store and help keep people on the site when they otherwise would have left. Don't be a silent storekeeper.

3. Poor Organizationhttps://ezinearticles.com/?5-Mistakes-To-Avoid-With-Your-Ecommerce-Website&id=10199146

Whether you have a big catalog or a small catalog, you need to make sure products are displayed with big, high-quality images and that they are organized appropriately. Small shops might start with a one-page layout but, no matter what, you have to feature products on the front page if you want to optimize your website for conversions.

4. Slow Design

No one is going to stick around and browse on a site that takes forever to load, but that's often the case with eCommerce websites. You will be uploading a lot large, high-quality images for the products you put on display, so you need to use the appropriate image crunching and hosting service to keep your site speedy.

A website-wide cache will also help keep things loading quickly so that your customers aren't waiting around for your products to show up on their screen.

5. Mobile Unfriendly

Did you know that 70% of mobile searches convert within an hour? That means, if a mobile user comes to your website and your site isn't ready for mobile users, they are simply going to leave and try a competitor's website instead. Don't think they're going to go through the trouble of getting onto a desktop that might work with your site.

You have to be ready when your customers are, and that takes having a mobile friendly website to help increase conversions. Make sure to test your website on all sorts of devices to help stop bounces resulting from a poor website design.

Every successful online entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Online Business Mistakes at https://jonallo.com/mistakes

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Launch Your Business and Sell Your Products On The Best E-Commerce Platform Today

Undoubtedly the best E-commerce platform today, Shopify is a Canadian E-commerce company headquartered in Ottawa and created by, like many other companies, people who sought out for something, didn't get it and decided to make it and avail it to the public.

Shopify has had rapid growth through the years and their purchasing of resources, or better yet other small business brands to further build the company is impressive. What's more impressive is their easy-to-remember slogan: "Whether you sell, on social media, in store or out of the trunk of your car, Shopify has you covered". A better version is: "Shopify, the best place to sell online, in person, and anywhere in-between".https://ezinearticles.com/?Launch-Your-Business-and-Sell-Your-Products-On-The-Best-E-Commerce-Platform-Today&id=9965003

Shopify doesn't leave you hanging either. The platform hosts a Podcast and avails several resources to business owners in the form of blog posts. In fact, you could be an affiliate, investor or someone whom just follows the platform and they wouldn't let you down.

You're new to business and the platform in general? You get posts to help you get your first sale. You're an affiliate? You get the resources you need to help you better understand and promote the platform. You're a professional Entrepreneur with lots of experience? Believe it, Shopify has you covered.

But a platform as this does have its drawbacks, especially since the evident rise of drop shipping in 2015 where it became saturated with people thinking that outsourcing products from AliExpress was a good idea (even though drop shipping has been here since people thought of selling stuff to other people) and everyone who failed labeled it a "Get rich quick" scheme, even though Shopify has never publicly, or privately insinuated that using their platform assures/insures success.

WHY SHOPIFY?

There are a lot of attributes that make Shopify a sexy platform; particularly that it can be customized according to ones wishes. They are listed below;

• User friendly interface.

• Plans catering to your needs.

• World class customer support.

• Easy customization.

• A blog for your store.

• Access to Shopify experts that'll help with your store at a negotiable cost.

• An app store with apps to help you manage your store and many more.

SHOPIFY PLANS

Shopify has plans with features that fits every criteria one may garner. There are generally five shopify plans with specific features available for them. The plans and respective features are discussed below;

THE LITE SHOPIFY PLAN

If you have a Facebook page about a particular activity or service and you have products you could sell on your page, then this is the plan for you. It is limited to only selling on Facebook and costs $9.

THE BASIC SHOPIFY PLAN

This plan costs $29 and has cards rates of: 2.9%+30¢ for Canadian cards, 3.5%+30¢ for Amex or international cards and an in- person card rate of 2.7%+0¢. There are no transaction fees for using Shopify payments as your payment gateway, but using external payment gateways has a transaction fee of 2.0% percent.

With this plan you get these features: two (2) staff accounts, ability to add an unlimited number of products, an unlimited amount of file storage space, a $49 retail package, a "good" Shopify shipping discount, shipping labels printed, 24/7 hour support, fraud analysis, the ability to create orders manually, discount codes, a website and a blog and finally a free SSL certificate. Features you do not get on this plan are: gift cards, professional reports, advanced cart recovery, advanced report builder nor third-party calculated rates.

THE SHOPIFY PLAN

This plan costs $79 and has cards rates of: 2.7%+30¢ for Canadian cards, 3.4%+30¢ for Amex or international cards and an in- person card rate of 2.6%+0¢. There are no transaction fees for using Shopify payments as your payment gateway, but using external payment gateways has a transaction fee of 1.0% percent.

With this plan you get these features: five (5) staff accounts, ability to add an unlimited number of products, an unlimited amount of file storage space, a $49 retail package, a "better" Shopify shipping discount (than the basic plan), shipping labels printed, 24/7 hour support, fraud analysis, the ability to create orders manually, discount codes, a website and a blog, a free SSL certificate, gift cards, professional reports and advanced cart recovery. Features you do not get on this plan are: advanced report builder and third-party calculated rates.

THE ADVANCED SHOPIFY PLAN

This plan costs $299 with cards rates of: 2.4%+30¢ for Canadian cards, 3.3%+30¢ for Amex or international cards and an in- person card rate of 2.4%+0¢. There are no transaction fees (, as usual) for using Shopify payments as your payment gateway, but using external payment gateways has a transaction fee of 0.5% percent.

On this plan, every feature is made available to you. Specifically, fifteen (15) staff accounts, ability to add an unlimited number of products, an unlimited amount of file storage space, a $49 retail package, the "best" Shopify shipping discount, printed shipping labels, 24/7 hour support, fraud analysis, the ability to create orders manually, discount codes, a website and a blog, free SSL certificate, gift cards, professional reports, advanced cart recovery, advanced report builder and third-party calculated rates.

THE SHOPIFY PLUS PLAN

Shopify plus plan is Shopify's "custom" plan. There is barely any information of this plan except that you get what you agree on with Shopify. If a business gets intereste in the plan, they contact an affiliate or some affiliate brands of Shopify and they will submit/refer you to Shopify. After which Shopify will call you and create a store for you based on your agreed criteria.

PERSONAL EXPERIENCE WITH SHOPIFY

My personal journey with Shopify has been very interesting. In my first week of opening my first two stores, I've had several abandoned carts. Why so many abandoned carts? You ask! Because living in a third world country, Nigeria, I couldn't get a payment processor. All good options required that a business be registered (Until recently but only for new accounts). It's sad. So if you fail, it's always easier to blame it on your country rather than the platform. It's like back lashing at Google because they didn't have results for a weird name/word you were searching for.

My first store sold geek merchandise and the second store that I still work on, sells Long Boards. I still can't get a payment processor and so have a vast amount of abandoned carts while I simultaneously try to make it look appealing and trustworthy. I haven't given up!

So, I saved the best for last. Shopify allows a 14 day free trial after which you'll need to buy a plan to keep using the platform unless a development store is created for you. There is still no loophole because once a store is 14 days old; you'll need to still buy a plan regardless of if it was created as a development store. The only other option is for you to be added as an employee and when the store makes 50 orders, you'll need to buy a plan and the store gets handed to you. You also have the opportunity to employ Shopify Experts to help you with your store based on what you agreed on.

If you have a product, whether you made it or had it made for you and would like or are ready Launch, then there is no better platform to sell on than Shopify.

Article Source: https://EzineArticles.com/expert/Jacob_Umar/2539582

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