Video Marketing Online

Video Marketing Online

Are you currently doing video marketing online? If not it's something that you should be doing. Video marketing is all the rave, and it can generate tons of free traffic for you. Some people are intimidated by the idea of creating videos and marketing online, but you shouldn't need to be afraid. At some point in time, you need to implement it into your marketing strategy.

By far the most popular video site online for marketing is YouTube. But there are others, such as: Metacafe, Vimeo, Dailymotion, and more. This should be much easier for you if you're not good at writing content for your website. For some people, speaking is an easier way to communicate their ideas - rather than writing them. All you have to do is get in front of a camera and express your ideas.

I want to go over a few ways to do video marketing online. You see commercials on TV all the time, and you should understand that this is no different from having videos online. Some people have become highly famous and incredibly wealthy from video marketing alone. In fact this is the basis of some peoples' businesses. If you can get this one thing right, you can provide yourself with endless traffic for years to come. Here's the first way to do video marketing online:

1) Upload videos to the popular video sites

Some people call them "video directories", but I like to label them as video sites. These are the same sites such as YouTube, Vimeo, Metacafe, and Dailymotion. Like I said, there are a lot more than these that can be highly effective for you. Plus you won't have as much competition. And a lot of these sites have good rankings in the search engines. It's up to you to put your content on these sites.

When uploading your video, make sure to have some way to let people get back to your website. You can embed a display URL at the bottom of your video, and/or you can have your URL in the description area of your video. Either way, make sure it gets seen, because if someone likes your information they will want more. So give them a way to get more info from you simply and easily.

Creating the video is amazingly easy. Nowadays people simply use the camera feature on their smart phone to create their videos. But if you want to do this professionally, you might want to invest into some real camera equipment. The people that are making a lot of money, this is what they invest in. Some people have lighting, back drops, camcorders, microphones, and more. It may seem excessive, but their videos look great, and their viewers like it.

For you, you may want to start off with a simply tripod and camcorder from Walmart. It's simple. All you need is a small camera that can capture your face (or your whole body if you prefer), and then start speaking your piece. The camcorder I bought for myself only cost me $100. This is cheap, and they're even cheaper nowadays with the popularity of the camera feature on smart phones. No matter what you choose, make sure you create the video and get it up on the video sites. Just the act of uploading onto these sites will generate views and traffic back to your website for you. Here's another tip for video marketing online:

2) Encourage viewers to like, share, and subscribe

This step is crucial. In order to get free distribution to your videos automatically, have people like, share, and subscribe to your channel. When people like your videos, it indicates that you have great content, and this is a great video. When people share your videos, you get free syndication and publicity. The more people sharing your videos, the more views you'll get, the more people will subscribe to your channel, and the more traffic you'll get back to your website.

Having people subscribe to your channel is essential. Every time you post a new video, when they logon to the video site, they'll see your new content, click on it, and view what you have to say. This means more free publicity, and more free traffic back to your site. With more subscribers, you'll have a consistent amount of viewers coming back to see your videos. This is essential.

If you're familiar with email marketing, I'm sure you know that the money is in the list. Similarly with video marketing, you'll be able to get a consistent and predictable amount of views to your videos all the time with a lot of subscribers. Here's another tip for doing video marketing online:

3) Optimize your videos for the search engines

Now obviously the search engines can't decipher the words you're saying in your videos, but they can read the title, description, and tags you place. In the title of your videos, make sure you insert your main keyword term in it - preferably at the beginning. Also, mention it in the description of your videos, and also in the tags section of the video. This is important for a few reasons.

As you already know with search engine optimization, people who type in a particular keyword will more than likely see search results that have that keyword term in there. This is the same thing with marketing on video sites. It's easier to rank on video sites than it is to rank to Google. And even though YouTube is owned by Google (and is considered to be the 2nd largest search engine on the internet), it's still easy to get traffic to your content from this site. And the same is true for the other video sites online.

Video marketing online is essential for your growth and profitability. This one traffic strategy can bring you endless traffic and profitability for years to come. So if you're not doing video marketing right now, then it's time to do it - starting today. Most people don't find out about it until it's too late. Don't be one of these people.

ABOUT THE AUTHOR: Randall Magwood is one of the most highly-regarded internet marketing consultants on the internet. He has an Internet Marketing Blog and a Free 157-Page Book that helps business owners learn how to promote their website simply and easily. To download his book, simply visit the following website here: Free Internet Marketing Book

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5 Video Marketing Trends You NEED to Know in 2020

3 Things To Know About Video Marketing

Videos not only add life to your presentations, but it's also the fastest-growing type of media online. If you're looking to promote or grow your business with Video Marketing then you're in luck. You will discover in this article 3 tips on how to make use of this visual technique.

For starters, videos do a great job of grabbing the attention of people surfing on the web. The truth is, most people are much more likely to become excited about the dynamic content of a video than they would be over just some plain written text. Also, given the fact that most people have short attention spans these days, they prefer to watch a video over reading an article post.

Tip #1 - Know Your Audience and Create Videos They Want

You need to know what your audience wants and then give it to them. This may seem obvious but a lot of businesses are so focused on their products or services that their target audience may get lost in the shuffle. People will have questions that they want answers to in your niche, so make it your business to find out what these are and create videos around them.

Videos can definitely transform your static presentations into lively, more engaging messages that trigger emotions, and help to communicate on a deeper level than nearly any other form of marketing. There's nothing wrong with using videos to establish your presence within your market or to define your brand, you just need to know who your target audience is. This brings us to the next tip.

Tip #2 Optimize your Videos for Search

Do some keyword research in your niche. Figure out what your audience may be searching for when they are doing a query on the search engines, then create appealing, keyword-rich titles for your videos and a keyword-rich description that tells people what the video is about. Be honest though, people do not want to be deceived so don't say that it is about something when it isn't. Also, use related keywords in your video tags.

Try to add the word "Video" to your title too as this will help you to rank in Google and the other search engines. Lastly, upload your video to YouTube if you want your video to rank highly in a YouTube search. Do this even if you have your own video hosting. Your video is now ranked and you're starting to see some traffic, all you need now is some sales!

Tip #3 Monetize Your Video

So, if you want people to buy your product or try a service from you in a video, you need to attach a working link to it. The link should be in the video player. This way, your link will always be available, especially if your video is being shared. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find you and your products. If you don't include the URL, they'll just watch the video and move on with no way to make a purchase even if they wanted to.

As you can see, video marketing is one of the best ways to promote your business. Through video marketing, you can reach an entirely new audience that will help your business experience growth and success. Remember the contents of this article when it's time to enhance your business with video marketing and be sure to visit my blog terryphong.com for more online marketing tips.

For more online marketing tips, please visit: http://terryphong.com

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Your 2020 Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tips
In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down.

From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits include:

• It's good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.
• It's a timesaver. It doesn't take long to create short yet engaging clips in comparison to writing an article or blog.
• It's affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
• It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

As we head into 2020, here are three video content marketing trends you can expect to see going forward.

1. Vertical videos. Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.

Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

Even Netflix uses vertical digital marketing videos to showcase previews.

1. Live streaming. This refers to anything that is recorded and broadcast in real time. People like to feel like they're being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.

We've seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

1. In-video shopping. So far, it seems to be largely clothing retailers who are leveraging this tactic. How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.

A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Now that you've got an idea of what's going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.

1. Use your landing pages.

A survey by marketing technology company Eyeview showed that video on landing pages can increase conversions by 86%. It's a great way to increase search rankings, as Google's algorithms are increasingly prioritizing websites with this type of content.

Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.

Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.

1. Blogs and articles.

Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you've easily increased the odds of that info reaching more visitors.

Moz, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.

One of our clients, Financial Recovery Institute, uses it in a blog to tell a story.

1. Emails and newsletters.

The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for?

You could also use email to give people a sneak peek of longer footage on your website. Once you've decided what you're promoting, you can begin shooting.

Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don't support the requirements for using clips in emails.

Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.

That way, a user can just click on the image in the email and be directed to your clip. Want to learn more? Check out our recommended email newsletter providers.

1. Social media platforms.

A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.

Some formats you could shoot for social media include:

• How-to guides
• Q&As
• Behind-the-scenes glimpses
• Events
• Interviewshttps://ezinearticles.com/?Your-2020-Guide-on-How-to-Get-the-Most-Out-of-Video-Marketing&id=10237199
• Unboxings (if you have a physical product)

It's important to remember that each social media platform has rules around how long your digital marketing videos can be. Here's a quick reference guide:

• Facebook allows you up to 240 minutes (though you probably wouldn't want to use all that time),
• Twitter provides 2 minutes and 20 seconds.
• Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.
• LinkedIn has a 10-minute limit.
• Snapchat allows 10 seconds.

Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.

We can't possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.

Remember: No matter what you're creating or selling, it's all about storytelling. It's time to tell the most authentic and compelling stories you can about your products or services!

And if your organization needs help with social media marketing, it's best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit  http://www.ultimatewebsiteguide.ca  and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

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Your 2019 Guide on How to Use Video in Email Marketing

It's not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I've talked about using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).

Some other benefits of video marketing:

• It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.

• It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.

• It's cost-effective. You don't need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.

• It grabs attention. Especially when added into your newsletter, a video captures your audience's attention and compels them to want to watch.

First, the Technical Part of Video Email Marketing

Before you start brainstorming ways to use video in email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don't support the requirements for using email with video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.

This gives the appearance there's actually video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn't support the video technology.

>> Learn more about the features of our favourite email providers.

No matter what eNewsletter tool you use, it's crucial to test your campaign before you send it out. You'll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that's been helping clients create successful eNewsletter campaigns since 2003.

Next, Make Sure You're Mobile

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you have to ensure you're keeping smartphones in mind when you're email marketing with video.

Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It's still important to keep the file size as low as possible so the video doesn't need to buffer to start playing. Mobile devices don't have the fastest download speed.

A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure autoplay is off, especially on mobile. Most people don't appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.

Now, On to the Creative Part

With the technical stuff out of the way, let's look at how you can actually create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you're just sending content out into the world and hoping it will be seen and loved.

Why are you creating this campaign? To generate leads, brand awareness, followers... ?

Once you've identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a "sneak peak" of that video in your email marketing campaign, linking to the full-length version.

Here are six tips and inspiration to get you started:

1. Use the word "video" in your subject line to make your message stands out.

2. Promote an event. Let's use a law office as an example. We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3. Offer tips. When it comes to email marketing with video, users want short, digestible clips. A "Top 5" or "4 ways to improve" will get more attention than a 2-minute creation of you trying to explain a product.

4. Create a series. This is a great way to keep people engaged with your expertise, as long as what you're providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

• Part 1: DIY or hire a lawyer?https://ezinearticles.com/?Your-2019-Guide-on-How-to-Use-Video-in-Email-Marketing&id=10132581

• Part 2: Filing the necessary paperwork

• Part 3: Dividing assets

• Part 4: Supporting your children

5. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.

6. Think outside the box. Now, we don't all have the budget outdoor company Patagonia does; however, look at how they've integrated amazing footage into their email campaigns. It doesn't focus on their surfing gear, but it's relevant to their customers.

Whether you're a life coach shooting some footage while you're on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they'll stop paying attention. Think of it as one way to stand out from the crowd, but don't neglect your other tactics.

Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job. And, it needs to be done well or else you'll end up alienating and losing subscribers.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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