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Your 2019 Guide on How to Use Video in Email Marketing

It's not news that video is at the forefront of marketing these days.

From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.

Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.

This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I've talked about using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).

Some other benefits of video marketing:

• It saves time. You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog. It also gives info to your viewer in an easy-to-understand way.

• It can help SEO. Your Google search ranking can improve if your footage is viewed and shared by enough people.

• It's cost-effective. You don't need CGI effects or animation to make something great. A video can be much more affordable to produce than a blog or ad.

• It grabs attention. Especially when added into your newsletter, a video captures your audience's attention and compels them to want to watch.

First, the Technical Part of Video Email Marketing

Before you start brainstorming ways to use video in email, you need to know how it plays in different email clients.

There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don't support the requirements for using email with video.

Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.

Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.

This gives the appearance there's actually video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter. In fact, I did this in a recent newsletter of ours!

Check out Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider doesn't support the video technology.

>> Learn more about the features of our favourite email providers.

No matter what eNewsletter tool you use, it's crucial to test your campaign before you send it out. You'll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.

Sound like a lot of work? Trust a professional marketing company that's been helping clients create successful eNewsletter campaigns since 2003.

Next, Make Sure You're Mobile

According to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you have to ensure you're keeping smartphones in mind when you're email marketing with video.

Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.

It's still important to keep the file size as low as possible so the video doesn't need to buffer to start playing. Mobile devices don't have the fastest download speed.

A good tip is to take a 10 second snippet of your video to use in the newsletter. That snippet can then link to the full feature on your blog.

Also, always make sure autoplay is off, especially on mobile. Most people don't appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.

Now, On to the Creative Part

With the technical stuff out of the way, let's look at how you can actually create content that will engage your viewers and get you more visitors to your website.

You need a plan with clear objectives or else you're just sending content out into the world and hoping it will be seen and loved.

Why are you creating this campaign? To generate leads, brand awareness, followers... ?

Once you've identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.

As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a "sneak peak" of that video in your email marketing campaign, linking to the full-length version.

Here are six tips and inspiration to get you started:

1. Use the word "video" in your subject line to make your message stands out.

2. Promote an event. Let's use a law office as an example. We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3. Offer tips. When it comes to email marketing with video, users want short, digestible clips. A "Top 5" or "4 ways to improve" will get more attention than a 2-minute creation of you trying to explain a product.

4. Create a series. This is a great way to keep people engaged with your expertise, as long as what you're providing is valuable to them. Stay away from a five-part series on your latest offering. Instead, solve a problem.

Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:

• Part 1: DIY or hire a lawyer?https://ezinearticles.com/?Your-2019-Guide-on-How-to-Use-Video-in-Email-Marketing&id=10132581

• Part 2: Filing the necessary paperwork

• Part 3: Dividing assets

• Part 4: Supporting your children

5. Make tutorials. Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.

6. Think outside the box. Now, we don't all have the budget outdoor company Patagonia does; however, look at how they've integrated amazing footage into their email campaigns. It doesn't focus on their surfing gear, but it's relevant to their customers.

Whether you're a life coach shooting some footage while you're on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!

Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.

However, not every email should contain one. If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they'll stop paying attention. Think of it as one way to stand out from the crowd, but don't neglect your other tactics.

Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job. And, it needs to be done well or else you'll end up alienating and losing subscribers.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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5 Ways to Build Your Brand

How To Make Your Business More Visible On Social Media

The more people see you, the more they're going to remember you. When you think of it that way, you can automatically see that as people notice you it will build your brand. Some studies say that a new customer needs to be exposed to you at least seven times over a short period of time in order to recognize your existence.

Be Active on the Right Social Media Platforms

You don't need to be on every single social media platform. You might want to get a profile on each of them, but you don't need to be on every single one. You only need to be where your audience is. Study your audience to find out where they like to be active. When you discover that, that is where you should concentrate your efforts.

Improve and Optimize Your Visual Branding

Images and graphics are very important online. People are attracted to looking at images over text first. Ensure that you have the same branding throughout all social media platforms, your website, and offline.

Post Regularly

Blogging or posting articles and content on a regular basis on your website (and then sharing it on social media) should be done regularly. Don't just do it once, then get upset that there is no response. Content marketing is a slow process. It is more effective than other methods, but it does take time and commitment.

Work with Influencershttps://ezinearticles.com/?How-To-Make-Your-Business-More-Visible-On-Social-Media&id=10111839

One way to be more visible is to work with influencers. Don't worry; you don't have to find someone with a million subscribers. You'll want to pick the right platform for your product or service, but other than that find someone with 10,000 to 40,000 active subscribers or followers to work with.

Make the Most of Your Profiles

Don't forget that on all social media you have a profile or a bio space that needs to be completed. Use every single space the platform offers you that you reasonably can. If you don't have content for that space yet, put it in your calendar to create it. Check them regularly because each platform often updates the features they offer.

Promote Yourself

Many people are scared to promote themselves on social media. But, you must. Now, don't go and spam a group about your offers without permission, or anything like that. However, use retargeting ads with the Facebook pixel, look-a-like ads, and some paid promotions. Build up a group where you can engage with others and promote your products without issue.

Engage More

Remember that social media is about being social. No one is on Facebook to buy stuff. But, if you engage, share, and become a resource to people on those platforms, you're going to stand out from the crowd and build trust through engagement.

Building your brand is something you should always be doing - just like marketing. It's all part of the solution to reach more people, help more people, and make more money. To learn more about how to make your business stand out, download my free checklist, Branding For Small Businesses at https://jonallo.com/branding

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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"How to Be Your Own Marketing Guru"

Search Engine Optimization - Five Techniques to Boost Your Search Engine Optimization

When you have a website, the one thing you must have if you're going to survive is traffic and the best kind of traffic you can have is natural traffic. Two reasons for this are that you've targeted the traffic to your site and the traffic wasn't paid for. It may be difficult, however, to see your website at the top of the search results with the keywords you have. Here are five tips search engine optimization tips you can use to draw traffic to your website with your boosted rankings.

Meta Tags

When you're writing your Meta tags (your title tag and description tag), you need to place keywords in them, usually near the beginning and more than one time. Make sure you use those keywords because search engines will use its prominence, density and weight to determine where the website will rank.

- Keyword prominence is how early you use your keyword.
- Keyword density is the ratio in which the keyword is used among the other wordshttps://ezinearticles.com/?Search-Engine-Optimization---Five-Techniques-to-Boost-Your-Search-Engine-Optimization&id=3922698
- Keyword weight is how many times you use a keyword and/or phrase on the page.

When you're talking about search engine optimization, make sure you don't keyword stuff and avoid using words like "or", "the" and "and".

Have Navigational Links At Right Or Bottom, Never Left Of Page

Did you know that search engines read your website from top left to bottom right? When you're talking about SEO, search engines will generally give preference to the first 100 words on a page so you don't want them to be javascript or navigational links. Make sure your keywords are in the heading tags as well.

Have Alt Tags On Your Images

When you're doing website optimization, remember that search engine spiders are unable to read images and pictures. Spiders can only know what your picture/image is by reading its alt tag. Include keywords in the HTML line so you can improve your website's keyword weight and density.

Place Keywords At Bottom Of Page

When you're talking about SEO and websites, you need to remember that spiders will take a look at the words at the beginning and ending of the text and give more preference to them. When you're doing article writing, keywords should be used prominently in these areas. Don't place the javascript or navigational links at the bottom of the page if you want high search engine rankings. Another search engine optimization method is to place keywords after the copyright date of your page.

Anchor Texts

What is an anchor link? It's the actual linking text on a website; this is what a visitor will click on to get them to the page they want. Having many links that relate to your website can make an enormous impact on your SEO rankings. Make sure your anchor text includes keywords/phrases.

You may think that effective SEO is difficult to achieve. However, with these five tips, you can easily make an impact on your search engine ranking.

Dr Ron Marek is an SEO marketing expert that GUARANTEES to get your website on Google's First Page without any work at all.

You can improve your organic search ranking when you are on the First Page On Google. Go and check it out right now and pick up your FREE Special Report that EXPOSES the hidden secrets how to get your website on the First Page On Google.

Go to First Page On Google RIGHT NOW.

Article Source: https://EzineArticles.com/expert/Dr_Ron_Marek/73786

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Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!