There are hundreds of ways to drive traffic to your squeeze page
and build
your list.
Throw a stone in
the internet marketing community, and it will land on a course that will teach
you exactly how to drive that traffic and get the conversions.
But once you’ve
got subscribers joining your list, now what do you do?
Time and again I
see marketers who are totally focused on how to build the list, but once they
have those first subscribers, they’re clueless on what to do next.
Usually, they’ll
send out a few emails that say, “BUY THIS PRODUCT!”
9 times out of 10
those emails end up in the spam folder. If they don’t, the prospect either
doesn’t open the emails, or if they do, they don’t buy the product.
This is where the
new marketer says, “Email marketing is dead.”
Or, the new
marketer works hard to create amazing content for their list, sending all kinds
of wonderful, helpful things for days and weeks.
When that marketer
finally sends an email with an offer, they hear crickets. Why is that? That
marketer probably says that email marketing is dead, too.
Yet, there are thousands, or more likely hundreds of thousands of
marketers making a full time living with their email lists.
So, what is it that they’re doing right, and how can we copy that?
I’ve studied the losers and the winners in email marketing, and here’s
what I’ve discovered:
1: Emails Have to Do at Least One of Three Things
Just like blog posts, articles, social media posts, reports and so
forth, emails are content. And to get your emails open and read, every single
one of them has to do one or more of the following:
Tell Stories – people will watch an entertaining 2 hour movie, but they won’t
spend 30 seconds on a boring email. You don’t have to make it a major
production, but you do need to tell a story that captures your audience’s
interest. The love of stories is hardwired into us, and done right, no one can
resist a great story.
Teach – your subscribers have goals, interests and curiosity. If you can
help them to reach their goal, to educate them on their interests or to peak
and satisfy their curiosity, then you’ve got a winning email.
Motivate – everyone loves to feel inspired, and everyone needs a daily dose
of inspiration to help them keep moving forward. Think of motivation and
inspiration as the sparks that start the fire. Sometimes it can be as simple as
letting them know that yes, they can achieve their goals and dreams.
If every email you
send out does at least one of these three things, then your readers will
continue to open and read your emails.
2: Nearly Every
Single Email You Send Should Have a BUY Link
Every email you
send should have a link. Every. Single. One. You’re training your readers to
click, and if there’s no link, then they can’t click.
And for 98% of
your emails, that link should be a BUY link.
You built your
list to make money. Yes, you might have other reasons, too, but let’s be
honest: Your list is your business, and you need to treat it as a business.
As long as you are
ONLY promoting GREAT products, you should be 100% confident in sending out a
buy link in your emails.
In the handful of
emails where you put a link to something free, there should be a buy link very
close by. It might be inside the freebie or on the same page as the freebie,
but it’s there.
Train your
subscribers from DAY ONE to click your links.
3: Send Out an
Email Every Single Day
Okay, if you
absolutely, positively must take one day off each week, that’s okay. But
ideally, you’ll be sending an email every single day.
Are you worried
that people will unsubscribe because you email daily? Don’t.
First, worry is
useless.
Second, some will
unsubscribe. Some ALWAYS unsubscribe, no matter what you do or don’t do. It’s
inevitable, and it means that you are not the right fit for them and they are
not the right fit for you.
When you stop caring about
unsubscribes, you stop being scared to do your job and send an email every day.
And the more emails you send, the more
money you make.
Salespeople are taught to love hearing
“No,” because it takes a certain number of “No’s” to get to a “Yes.”
In email marketing, it takes a certain number of unsubscribes to
know that you are doing your job, which is to define your tribe and please your
tribe. Not the whole world. Not your whole list. Just those people who best
relate to you and your messages.
Learn to love the
unsubscribes, because each one tells you that you are doing something RIGHT.
Remember this: One
third of people will LOVE you. One third of people will DISLIKE you. And one
third of people won’t give a darn either way.
It’s life. It’s
business. It’s the way the world works. So don’t worry about – embrace it,
because you can earn a literal FORTUNE from that one third of people who love
you.
4: Resend to The
Un-opens
Send out your
daily email in the morning. Later in the day (afternoon or evening, your
choice) go into your autoresponder and send out the same email to everyone who
did not open the email from that morning. Change the subject line to something like,
“Did you miss this notice about…” or whatever is appropriate.
By resending to
those who did not open the first email, you will get more opens, which means
more clicks and more sales.
If your
autoresponder allows it, do this automatically so that you don’t have to
manually do it each day. If your autoresponder does not allow you to resend to
the un-opens, then get a new autoresponder.
This is a rough
estimate, but approximately 20-25% of your sales will come from that second
mailing each day. That is a LOT of money to lose by not taking this simple
step.
There you have it.
Now that wasn’t so difficult, was it?
Following these 4
steps while continuing to build your list can earn you a fortune. And never
again will you let anyone tell you that email marketing is dead, because you
will know better.
To Your Online Success
Steven Morton
Founder-Marketing Mastermind Tips
