Showing posts with label upsell. Show all posts
Showing posts with label upsell. Show all posts

Thursday, 9 April 2020

4 Simple Steps to Doubling Your Sales


4 Simple Steps to Doubling Your Sales

Do just one of these and your sales will increase.
Do all 4 and it’s entirely possible your sales will at least double.

1: Pre-qualify your leads.
Also known as list-segmentation, this technique finds the right prospects for the right products.
For example, let’s say you have a content page covering a broad topic, such as social media marketing.
Give your readers multiple options to follow in the sidebar and at the bottom of the page, like this:
Which one of these do you want to know more about…
Marketing via Facebook?
Marketing via Snapchat?
Marketing via Instagram?
Each button sends them to an appropriate squeeze page where they get a free lead magnet on that topic.
Now you know for a fact that this list is interested in Facebook, that list is interested in Snapchat and so forth.
This allows you to zero in on your prospects and offer them exactly what they want.

2: Tell the Truth
If you’re in the online marketing niche, let them know that building a business online takes time and money.
If you’re in the weight loss niche, let them know that losing weight and keeping it off takes time and effort.
Whatever niche you’re in, you want to deter people who are looking for magic answers because they will drain you of your time and energy, as well as refund like crazy.
Plus, you are also sending the message to everyone else that you are the real deal and don’t make ridiculous promises you can’t keep.

3: Increase Your Emails
Add more follow up emails to every sequence and you will make more sales. 
Don’t get trapped into thinking everyone sees every email you send out, and thus you only need to send one or two for each promotion.
And do remember that the more exposure someone has to an offer, the more likely they are to buy it.
It could be the fourth, fifth or even tenth email of a series that finally makes the sale.

4: Romance New Subscribers
For the first week after someone joins your list, send them plenty of high-quality free content along with all the reasons why they should buy your upsell.
Do this right and you’ll be amazed at how many more people buy your initial upsell. Your lead magnet is still fresh on their mind. They’ve seen your upsell on your thank you page and your download page, so that’s on their mind as well.
Now just follow up with lots of great info and remind them of why they want and need your upsell.
Add in a deadline to get special pricing, and sales should go through the roof.

Let Me Know How You Get On,

To Your Success Online
Steven Morton
Founder-Marketing Mastermind Tips

https://www.facebook.com/stevenmorton1964/
https://twitter.com/Marketing_Tips2

















Saturday, 4 April 2020

$1200 a Month Giving Away Nearly Everything

This is a simple case study that could work in a variety of niches.
This guy – we’ll call him Gary – was new to online marketing and had zero credibility because he hadn’t built anything or made a dime.
The one thing he did have was a ton of knowledge from researching and reading. He knew how to do a ton of stuff, he just hadn’t done it yet.
So, here’s what he did:
One by one, he tried different things and he recorded his experience with each. Whether it was putting up his first site, building a list, putting together a funnel, driving traffic, using social media – he documented everything as he went along. And he did this in a niche unrelated to online marketing.
From these he made reports, blogposts, articles, videos and so forth.
He had a ton of content, all of it self-generated. And he did this is a surprisingly short time.
Once he had some of this content (he’s still creating content today, because it’s a never-ending process) he started giving it away.
He spent money to continuously build his list of new online marketers, and he showers this list with so many freebies and goodies, they simply adore him.
This might seem contradictory – if he’s giving everything away, how does he make money?
He doesn’t promote anybody else’s products, only his own, which consist of courses, coaching programs and done-for-you services. All of these are high ticket products and services ranging in price from $300 to $3,000.
Once a month he opens up one or more of his products and promotes it to his list.
And since his list LOVES him and opens all of his emails and TRUSTS him, he makes plenty of sales.
In fact, he averages $12,000 a month in sales, and growing. He invests about $1800 a month in building his IM list, leaving him with about $10,000 profit per month, on average.
And to think he just started doing this 12 months ago


How to Create
an Entire Funnel from One Product
Trying to recruit affiliates is a whole lot easier if you can offer 100% commission on the front-end product and 50% commission on each upsell.
If you only have a front-end product, the profit potential tends to go down and it’s a little harder to attract those affiliates.
But what if you don’t have any upsells to your product, and you don’t want to create any, either?
Here are a few ideas:

If you’re selling software, you might offer a multi-site license or a developer’s license as your upsell. For that matter, you can offer all three on the main sales page, and price it in such a way that nearly all of the buyers take the most expensive choice.
For example, the plug-in alone might be $29, the multi-site license might be $33, and the developer’s license might be $37. Who isn’t going to take the third option? I’ve seen sales go through the roof with this kind of offer, to the point where you don’t need upsells because your conversion rate is so high, there’s plenty of profit for you and your affiliates.

Or let’s say you’re selling content, like a report, book or some videos. You might sell it outright on the main sales page, and then offer resell rights and PLR rights as your upsells.
How about offering coaching as the upsell? Your main product tells them how to achieve the result they’re looking for, and your first upsell is a series of calls to answer questions, and your second upsell is email coaching, and your third upsell is one-on-one coaching or even a “we do it for you” type of service.
Even offering different formats can act as an upsell. Maybe your main product is a PDF report for $9. Your first upsell is the audio version for $12, and your second upsell is a video version for $29, discounted by $12 if they took the audio option and the full $29 price if they didn’t.

You don’t always need to add more products for your upsells. Usually there is something you can offer that takes almost no extra effort – such as the Word files for PLR or the rights to use software on multiple sites. Or instead of additional products you can offer more services, such as coaching calls, email coaching and one-on-one coaching.

To Your Online Success
Steven Morton
Founder-Marketing Mastermind Tips


Tuesday, 3 March 2020

How To Generate Recurring Income Streams

How To Generate Recurring income streams ... it seems like a dream. I already know that complaint 1 for most coaches and service providers is that they always have to exchange time for money.

And of course you love your customers. And do you love helping them overcome their biggest obstacle. I'm sure you genuinely love what you do.

But no matter how much you love your job, there are 2 things that stop you.

You have - just like everyone else - a limited number of hours available
If you don't work, you don't earn any money.

And these 2 things set a ceiling on your income potential.

And even if there is currently nothing on your wish list and you live a great life, you are not making the impact that you could make simply because you lack the time or money.

Because if you always work, you have little time to:

Do volunteer work
To travel
Have fun with your kids
Learn a new skill

And if you don't work too much, you have little money to:

Going on vacation
To give to charity
To explore new hobbies
Or whatever makes your heart sing!

It is such a big paradox. You have to work more to earn the money you want, but if you work more, you cannot do the things you want again.

The solution? Passive Income!

Ask every successful entrepreneur and they will tell you that the key to a sustainable business that you do not burn up is in the art of using your time with leverage and thus earning passive, recurring income.

Now, that doesn't mean you don't have to work.

In fact, building up a passive income stream will cost you a lot of work.

Once you create the systemin, you can use it again and again to earn a fixed cash flow that is no longer dependent on you and your time.
​​​​​
Can you imagine what freedom this would bring? And it's not even that difficult ... with a little planning ... your text here…

Step 1: Brainstorm about a Digital Product or small course

This will be the cornerstone of your plan. As soon as you have your Own Digital Product, all you have to do is send visitors to your offer. You can ..

Email your mailing list
Place advertisements
Working with affiliates
Create blog articles that lead to your course
Write guest blog entries
Give webinars

Honestly, there are dozens of ways to get eyes on your sales page.

So even if you don't have a mailing list yet, you can already start your passive income plan by making a course. All you have to do is create this.

Now that you panic before you fall I don't want you to make the process of making a course more complicated than it is.

This is a short 3 step way to brainstorm about your first (small) course.

With which problem does your ideal customer fight the MOST?
Does she need a step by step explanation to build up passive income?
Does she want to write a book and can't get started?

Whatever her problem is, a small course will certainly help. Because remember: you don't have to solve all problems. Start with this one and keep it simple.

Which format does your ideal customer prefer to learn? Videos, audio's, action books, theory, or a mix.
What material do you already have that you can use? You probably already have blog posts about this theme.

Work this out further into a course.
Exercise: Brainstorm about your Course

Step 2: build a passive income funnel with a free e-book

You have a lot of knowledge to share and one of the simplest ways to share this is with a free e-book.

This gives you:

Immediate expert status
Access to the email address of the applicant
The opportunity to fill your sales tunnel with interested readers

If you have been blogging for a while, you know how to write something. Collect your content, organize it in a logical order, pimp it with your branding and images and end with a link to your sales page.

And nothing prevents you from creating extra free e-books or video training to make your list grow even faster.

If you don't have a free offer yet, this is THE training for you. Make your Freebie in 1 day.

This training is online and available immediately, so you can get started with your free e-book tomorrow.
Exercise: Brainstorm about your free giveaway & funnel

Step 3: Pimp your Passive Income autoresponder

Refining your autoresponder is a task that is on my agenda every 6 months.
Because of course it is super nice that you can create and forget it, but if you do not take the time to view your results, it is possible that your money is on the table.

And if you don't have a solid autoresponder series yet, then you will miss something!
Start thinking about "why did your visitors sign up in the first place"?

Your autoresponder must build on this and guide flow to your offer in a natural way, while still giving you value.

Suppose you offer a quick guide about Facebook Ads, then you can give extra value in your follow up emails by:

List sources for images that you can use in Ads
Report a book you read about Advertisements
Share testimonials about success with Ads
Give your opinion about a new tool or way of advertising.

All this info is relevant and interesting for those who downloaded a Facebook Advertising guide. So it's information that is welcome.

Step 4: Blog
If you blog (and you should), then your blog is a fantastic source of passive income.
Because every blog has a function!

You should never, ever spend your time writing, editing and promoting a blog that only exists for taking a place on your website.

Instead, every message should have a strong focus that naturally leads to a strong call to action.
Call to actions can be:

An offer

Invitation to a strategy or brainstorming session
Free offer (i.e. freebie or customer magnet)
An invitation to a Facebook group
Or an invitation to read an additional blog that connects
An invitation to give a response

The point is, every post offers an opportunity to grow your list / community and create passive income - whether direct or indirect - and your call to action should be in your head before you write a blog.

Of course, if you are like most bloggers then you might have dozens or hundreds of messages that are not as optimized to earn as they could.

So in this step you go to your Google Analytics to see which messages get the most traffic and in this you already add attractive call to actions.

Once you do that, put them in the spotlight again on social media.

Extra Passive Income tips
What you can also do extra is sharing blogs that are relevant and that have a strong call to action in your autoresponder series.

This way your applicants will immediately find your most interesting content. Don't wait until they accidentally get to the right blog. Lead them there!

Exercise: Review your most popular posts and create call to actions

Step 5: better blogging

Now that you have provided your best messages with a call to action, you are ready to build up a passive income.

So let's see how you can get more people on your list and in your autoresponder series.

You already have a free e-book or video series. You have solid call to actions is your blog. And that is a good start, but you can do much more.

A very good way to get something extra out of the pot = content upgrades
Content upgrades are literally added value for the content.

They belong to the blog and indicate that extra. You can see an example of a content upgrade in this article, in which I share the theory and added an action book that you can download separately.

The action book gives extra added value because it ensures that you will turn the theory into action.

If you want to know everything about content upgrades from seam to thread, click here.

You don't have to make a content upgrade for every blog, but it's smart to have one for each category.

Exercise: Create 5 to 7 content upgrades for each category

Step 6: Create strategic Thank You pages

No product stands alone. There is always more to learn about each theme, there are tools that can provide extra help or are there additional areas that are a perfect duo to explore further.

So if a visitor downloads your free e-book or content upgrade, you can invite your visitor to explore additional interesting resources on the Thank You page.
For instance:

Add coupons or give a temporary karting for quick decision makers
Give bonus downloads to which robust call to actions have been added

Remember: everything that can help your client achieve results is your job to let them know. You don't have to be intrusive to make a passive income.

A buyer must always have a good feeling, but where extra relevant information can help your customer even better, you must report it.

Exercise: Review your current Thank You Pages and look for opportunities

Step 7: Create a Passive Income Upsell

Do you know who is the most likely person to buy from you? It's the person who just bought something!

Do you have an automatic system to let her know what the next logical step is to put on her wish list?

Whatever your customer buys, it is always smart to show them an additional and additional product or an in-depth version.

Example:
Suppose you help entrepreneurs who want to write a book, then your course on writing a book is of course step 1.

But it can be interesting for those who buy this course, to also step into your subscription formula in which you help the participants to really write and take action every month, so that the book really gets there.

So you first sell the theory and then you help with the implementation.
After all, it is the customer's choice what they want, but it is your job to show all possibilities.

So every time you make a new product, you have to think about how it correlates with your current products. Sort them in a logical order. If your ideal customer comes to your website, what should they first purchase and then what…

This is actually your sales tunnel order and it will make it easier for you to decide what your upsell offer will be.

Exercise: Create a logical upsell process

Step 8: Your daily correspondence

You send emails every day. These emails are a golden opportunity to support your passive income plan.

Put in the signature of your email (and yes, you can automate this)

Provide a link to your most recent training
Report relevant blogs
Put a link to a blog with a strong call to action
Or A link to an opt-in for a freebie (customer magnet / free giveaway)

Are you looking for a passive income? Then get started with the exercises from this blog article
On my site Https://goodaffiliatemarketing.com you find several affiliates programs. I am writing everyday so I can help people making money online.
Article Source:
http://www.articlebiz.com/article/1051650940-1-how-to-generate-recurring-income-streams/