This is a simple
case study that could work in a variety of niches.
This guy – we’ll
call him Gary – was new to online marketing and had zero credibility because he
hadn’t built anything or made a dime.
The one thing he
did have was a ton of knowledge from researching and reading. He knew how to do
a ton of stuff, he just hadn’t done it yet.
So, here’s what he
did:
One by one, he
tried different things and he recorded his experience with each. Whether it was
putting up his first site, building a list, putting together a funnel, driving
traffic, using social media – he documented everything as he went along. And he
did this in a niche unrelated to online marketing.
From these he made
reports, blogposts, articles, videos and so forth.
He had a ton of
content, all of it self-generated. And he did this is a surprisingly short
time.
Once he had some
of this content (he’s still creating content today, because it’s a never-ending
process) he started giving it away.
He spent money to
continuously build his list of new online marketers, and he showers this list
with so many freebies and goodies, they simply adore him.
This might seem
contradictory – if he’s giving everything away, how does he make money?
He doesn’t promote
anybody else’s products, only his own, which consist of courses, coaching
programs and done-for-you services. All of these are high ticket products and
services ranging in price from $300 to $3,000.
Once a month he
opens up one or more of his products and promotes it to his list.
And since his list
LOVES him and opens all of his emails and TRUSTS him, he makes plenty of sales.
In fact, he
averages $12,000 a month in sales, and growing. He invests about $1800 a month
in building his IM list, leaving him with about $10,000 profit per month, on
average.
And
to think he just started doing this 12 months ago
How to Create
an Entire Funnel
from One Product
Trying to recruit affiliates is a whole lot easier if you can offer 100%
commission on the front-end product and 50% commission on each upsell.
If you only have a front-end product, the profit potential tends to go
down and it’s a little harder to attract those affiliates.
But what if you don’t have any upsells to your product, and you don’t
want to create any, either?
Here are a few ideas:
If you’re selling software, you might offer a multi-site license or a
developer’s license as your upsell. For that matter, you can offer all three on
the main sales page, and price it in such a way that nearly all of the buyers
take the most expensive choice.
For example, the plug-in alone might be $29, the multi-site license might
be $33, and the developer’s license might be $37. Who isn’t going to take the
third option? I’ve seen sales go through the roof with this kind of offer, to
the point where you don’t need upsells because your conversion rate is so high,
there’s plenty of profit for you and your affiliates.
Or let’s say you’re selling content, like a report, book or some videos.
You might sell it outright on the main sales page, and then offer resell rights
and PLR rights as your upsells.
How about offering coaching as the upsell? Your main product tells them
how to achieve the result they’re looking for, and your first upsell is a
series of calls to answer questions, and your second upsell is email coaching,
and your third upsell is one-on-one coaching or even a “we do it for you” type
of service.
Even offering different formats can act as an upsell. Maybe your main
product is a PDF report for $9. Your first upsell is the audio version for $12,
and your second upsell is a video version for $29, discounted by $12 if they
took the audio option and the full $29 price if they didn’t.
You don’t always need to add more products for your upsells. Usually
there is something you can offer that takes almost no extra effort – such as
the Word files for PLR or the rights to use software on multiple sites. Or
instead of additional products you can offer more services, such as coaching
calls, email coaching and one-on-one coaching.
To Your Online Success
Steven Morton
Founder-Marketing Mastermind Tips
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