Way back in the
day (which is another way to say I don’t know when this happened, but it was at
least 10 years ago) an online marketer recorded a bunch of videos to sell as a
product.
The product had
something to do with online marketing, but I don’t remember the topic. I also
don’t remember who the marketer was, although at the time I think he was pretty
well known.
What I do remember
is that while he was recording, a dog in the background kept barking.
And thus, rather
than go with a standard name for his product like the, “Get More Traffic!”
product or the “Make Tons of $$ with Social Media” product, he called his video
set…
“The Barking Dog
Videos.”
My point here is
simple: After all this time, I STILL remember that name because it was
different from everything else out there at the time (or perhaps since, too.)
He could have
rerecorded the videos to make them more “professional,” but if he had, I
suspect his sales wouldn’t have been as good.
Not only did he
have a catchy, memorable name – he also had a STORY that his affiliates could
tell in just a few words.
In a nutshell:
“Great product, silly name because of a crazy barking dog, check it out.”
I remember a
tourist type of place with a huge gift shop and restaurant on a main road on
the outskirts of town. I drove by it all the time, and regardless of what time
of day it was, the place was PACKED with people.
The name of the
place? “The World’s Worst Restaurant.” People stopped just to be able to say
they ate at the world’s worst restaurant and shopped at the world’s worst gift
shop. You know that when they got home from their vacation, they told their
friends about the place.
Would they have
told others if it was called the Magnolia Café? I don’t think so. In fact, they
probably would have forgotten all about it after a week or two.
We might want to
be “professionals,” but the fact is that being different, strange, weird and
even fallible will sometimes win out over everything else.
Create
great products with just a little bit of built-in gimmicks or craziness and see
what happens.
Need help naming your
product or business?
Try these brand name
generators:
Shopify – Generate business names
and check domain availability instantly. https://www.shopify.com/tools/business-name-generator
Oberlo – This is a platform that
helps drop shipping businesses, and they also have a name generator tool you
can use for any purpose. https://www.oberlo.com/tools/business-name-generator
Within the Flow – They say you can get your
business name in just 3 seconds. (You might want to take a little longer than
that, but hey, who knows? Your first attempt might also be the best. https://www.withintheflow.com/business-name-generator/
Namelix – Generate a short,
brandable business name using artificial intelligence. https://namelix.com/
Panabee – Search for domain names,
app names and company names. Red broken hearts mean the name is not available
and full blue hearts can be yours. https://www.panabee.com/
To Your Success Online
Steven Morton
Founder-Marketing Mastermind Tips
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