The Crafty Fox
Whether you live in the city or out in the
countryside, the chances are you’ve seen foxes around. You might think of them
as cute ginger dogs, or you might think of them as vermin. You might lam bast
them for breaking into your bins and recycling, or tearing open bin bags, or
you might leave food out for them. It could be that you deplore the rural
country method of fox hunting (in its past sense or current state) or you may
be a supporter. Wherever you sit in the great fox debate, there is one thing
you cannot argue. The fox is one of the greatest animal success stories of our
time.
Think about it, these animals were traditionally
rural in their nature, they would live in forests and fields, eat local
wildlife, or occasionally a chicken or similar poached from a nearby farm or
manor, but as humans have encroached on their traditional environment, they
have not died out or moved away, they have instead adapted, they’ve improvised,
and overcome.
Now foxes are just as happy in big city centres
as they are in wide open rural spaces, we have the city fox and the country
fox, and they are both just as crafty.
We unfortunately are not as adaptable, neither in
our lives nor our businesses, we react sluggishly to changes, try and fight
against them rather than embrace those forthcoming changes and learn how to
work within them. There is never just one way to live, or work. There is never
just one market to compete in. Look at our little foxy friends, how they grow
and expand into the changing areas rather than shrink away from them. There is
an old saying that victory is for the bold.
When you see them out and about foxes are often
very timid, but at the same time they are the same environment as you and I,
not hiding away or running from the tides of change, rather they are embracing
it and moving forward.
As our businesses evolve, and as the environments
in which we work change- our choice is the same as the crafty fox: we can
either hide timidly in our burrow, with what we have to hopefully sustain us,
or we can be bold and march out into the new world and embrace the evolution.
To Your Online Success,
Steven Morton
Founder-Marketing Mastermind Tips
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