Social media is a variety of interesting people who support your cause, and occasionally interact along the way with brands and businesses.
Tuesday, 31 December 2019
Monday, 30 December 2019
Thursday, 26 December 2019
Build Your Business With Instagram
Like any other social network, Instagram can be used to build your brand for your business when used in the right and clever way. Instagram serves as a tool of making your business available to the consumers. Social media marketing using Instagram can open up a world of opportunity for your brand. It is thus obvious that Instagram is very important for your business. The question arises about how you can build your business with Instagram and below is the answer to that question.https://ezinearticles.com/?Build-Your-Business-With-Instagram&id=9836668
First, you need to conduct a research to know the best businesses on Instagram. You also need to check out other brands in the industry and also know who your competitors are so that you can know what strategies to use in order to build your business. You should always set realistic Instagram goals that tie back to your business goals. These goals should include increasing awareness with hashtag targeting. Increasing product awareness and increasing traffic to your website. You should then come up with a strategy of posting your content. Here you need to consider how often you post, what time to post, and choosing your content themes. You need to maintain a regular posting while at the same time avoid too much posting.
Remember that Instagram is all about visuals. Your profile photo should be your company's logo. You need to choose one filter that you will use for the majority of your photos. By choosing one filter for your photos it makes your brand easy to recognized. your photos easier for your followers. Ensure to post photos that reflect the character and culture of your business. If you are not sure on how to visually represent your company, you should consider monitoring the accounts of your followers in order to know what they are re sharing. This will enable you to know their trends and hence help you to efficiently present your business.
Another technique that you can use to build your business on Instagram is the branded hashtag. You should find a hashtag that embodies your Instagram brand and encourage your followers to share photos that fit that image. This will enable your brands to be exposed to new potential customers and this is a chance for your business to grow. You should also consider geotagging. This is adding your location to your photos when you post them. It is very effective as it makes your followers know where to find you and your business. More so, followers who live near you will love to interact with you and your business. You should also post exclusive deals on your Instagram. This can be done through offering discounts to your followers, it will make them feel special and hence tell other people about your business. Instagram can actually be used to build your business, try it today and enjoy the benefits.
Article Source: https://EzineArticles.com/expert/Alexander_Singelos/2088117
Article Source: http://EzineArticles.com/9836668
Interview with Ravi N. Raj of Passage AI on AI-powered chatbots & trends
As artificial intelligence, software and systems that bridge the linguistic divide between people and machines become more mature, voice will become like mobile did back in 2007 to become the de facto way consumers interact with a business.
Monday, 23 December 2019
Where Social Media Is Headed in 2020
Social Media Trends to Watchhttps://ezinearticles.com/?Where-Social-Media-Is-Headed-in-2020&id=10220804
A social media marketing strategy is on the minds of many small business owners. And if it's not on yours, it should be!
The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience.
As these platforms develop, how you use them for your small business must change too.
Let's look forward to some ways to promote your business on social media in 2020.
Facebook
More than 18 months later, the Federal Trade Commission has officially ruled that Cambridge Analytica deceived Facebook users. The company had harvested the personal data of millions of Facebook profiles without people's consent and then used it for political advertising purposes.
While Cambridge Analytica went bankrupt soon after the scandal, Facebook is still working hard to tighten up its data access processes and convince people to trust in its new dedicated news platform.
Facebook rolled out Facebook News to a subset of people in the US. That means that while you'll still see posts from family and friends in your main feed, Facebook News will post content from a team of journalists (employed by Facebook).
This year, the company is also focusing on cryptocurrency and establishing its Facebook Pay feature. This could mean that your small business could soon incorporate on-platform selling into your account.
While the Facebook Watch launch didn't go as expected (only 140 million people daily are watching the videos and shows, which sounds huge, but isn't compared to the platform's 1.6 billion daily actives overall). Still, it looks like Facebook is going to make another attempt in 2020, so let's see what that means for video marketing.
What do these changes mean for your social media marketing strategy?
We'll have to wait and see. The more proprietary content the company creates, the more marketers may be competing to stay visible.
Twitter
The company recently announced it would stop running political ads, and is updating its global privacy policy to give users more information about what data advertisers might receive.
We're also wondering what the company's vice president of design and research, Dantley Davis, meant by his recent announcement around a series of changes that might come to the platform as early as next year.
How will this affect how you promote your business on social media?
You could have the ability to limit who retweets your tweet (which I can't see being a feature entrepreneurs would use much, we love our retweets!), and the ability to tweet something to a specific group based on their interests.
Learn more about how to use Twitter hashtags.
LinkedIn
Since launching in 2003, LinkedIn has become the world's largest professional networking platform.
Microsoft acquired the platform for $26.2 billion in 2016, and with access to Microsoft's resources, we've seen updated professional insights and more targeted ads.
We've also seen LinkedIn groups make a comeback.
A LinkedIn group lets your business create a discussion board related to your industry. This provides you with the opportunity to start a special interest group of like-minded people that's specific to your product, service and/or expertise.
Groups also provide excellent visibility for your business, since each member who's a part of your group will have your logo showing in their profile. Group owners also now have the ability to post different types of media like images and videos, and immediate notifications enable real-time conversations.
Executive Suite has over 300,000 members, and brings together executives with a web series, practical advice and discussion boards.
What do LinkedIn Groups mean for your small business?
Hopefully, a better way to foster a sense of community, find candidates for open positions and gain brand visibility to name a few.
Instagram
You may remember Instagram testing the removal of likes in several countries, including Australia, Japan, Italy and Ireland. Likes aren't gone-in the US and Canada you can still view the like count on your own photos and videos-just not posts from others.
So where did this come from? Instagram, which is owned by Facebook, has long dealt with people using hacks and workarounds. These come mostly from bots and unscrupulous businesses that manipulate the app to make themselves or other users appear more popular than they actually are. So, this is an attempt to make Instagram more authentic.
Instagram says "We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love."
While many entrepreneurs and small businesses are good with this, influencers and video marketing agencies aren't.
How can they show businesses how popular they are? How will they demonstrate engagement?
But for the average small business owner who isn't buying likes or gaming the system with bots, this could be a good thing.
If your social media marketing strategy includes engaging content and you're happy to focus on comments and increased followers, you'll be fine.
While IGTV got off to a slow start, it's now considered one of the biggest social media trends out there. After Instagram announced earlier this year that Instagram would allow one minute previews of IGTV videos on the main Instagram feed, users (and companies) started taking notice.
Unlike your other Instagram videos, IGTV videos can be 10-60 minutes long. This offers a great video marketing opportunity to do interviews, behind-the-scenes features and much more.
Since we can now add landscape-orientated videos as well, I've been adding my Business Edge Show videos that have been getting a lot of traction.
These are just a few of the changes you can expect to see across the major platforms this year. I'm sure there will be many more as the year goes by, as things are always changing!
To effectively promote your business on social media in 2020, it's essential to not only understand social media trends, but to embrace them.
If you're finding it a challenge to stay on top of social media, consider hiring an agency who can create strategies that will be specific to your social media needs and goals so you can focus on building your business.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10220804
Sunday, 22 December 2019
A Comprehensive 2019 Guide to the Website Redesign Process
How to Rebrand Your Business Like A Boss
There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few.
However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it's essential to have strong reasoning, logic and stats behind rebranding your business.
For example, are poor conversions due to an ineffective design or a glitchy shopping cart?
Is your website truly outdated or are you just bored of the colour scheme?
This guide will help you first understand whether or not you need to reinvent your business, and if you do, how to rebrand your website in the most effective way possible.
I'm going to share a personal example for this article. We are rebranding our website at the moment. We decided this was a good idea because:
• We're now also targeting new entrepreneurs coming from the corporate world as well as wanting to appeal to established entrepreneurs who are ready to up-level their business.
• It was time to update how we present our services on our home page. We didn't feel that we were presenting our benefits clearly enough in some areas.
• Some of the features and functionality of our existing site were breaking down. It was time to upgrade and use newer technology to showcase our offerings.
• We've had some confusion around the penguin logo. Some people see a woman's hair or aren't quite clear on what it is.
Our first step in the re-branding process was to give our logo an update.
In the coming weeks we'll be revealing our new website and I can't wait for the big reveal! And before you jump into the redesign process, first determine if this is something that's truly needed as explained next.
Part 1: Is It Time to Reinvent Your Business?
You'll have to take a good, hard look at your online presence. You need to ask yourself the following questions, but it also helps to have outside opinions from clients, focus groups and social media followers-you may not have the most objective opinion.
1. Am I targeting a new type of audience/client?
2. Is the site well-optimized for mobile? According to Statista, over 52% of web traffic now happens on a mobile device. If your online store is slow or looks terrible on a smartphone, you have a lot to lose. The best way to check if this stat is accurate for you is to check your Google Analytics.
3. Have my products or services drastically changed?
4. Is my bounce rate high? Google defines bounce rate by how many users leave the page they entered on, without interacting with anything. According to a study by RocketFuel, average bounce rates are between 26% and 70% for most websites.
Now, if your bounce rate is high on a Contact Us page, where a customer simply wants your contact info and leaves, that's one thing. But if it's high on pages that you want people to stay on and interact with, it's time to do a deep dive as to why potential customers aren't sticking around.
5. Am I getting complaints about the design or user experience?
6. Does the design look outdated? The look and feel of website design can change quickly and often dramatically from one year to the next. Sites that were designed 5 years ago can almost be guaranteed they look out of date now.
If the name "Tupperware" conjures up images of avocado-coloured plastic and 80s neighbourhood parties, you're not alone. Tupperware struggled to appeal to a modern audience but have done so by modernizing everything from their logo to their Pinterest-style imagery.
Part 2: The Reinvention
If you've decided to embark on the website redesign process, you're in for an exciting and challenging ride! Here are 9 ways to accomplish your goals in the most user-friendly way possible.
1. Complete a competitive analysis.
This is a crucial step in many marketing and branding processes. You should have done one when you were creating your company.
This time look at how fast your competitors' website load, or how user friendly their navigation is. By exploring what you're up against, you can do things better when you're rebranding your business.
2. Revisit your values and brand positioning.
Before hiring a web designer, I highly recommend revisiting your business values and brand positioning. Be clear on why you're in business in the first place, your values and your mission.
Also give a lot of consideration to the impression you want your website visitors to receive the moment they land on your site. How do you want your business to be perceived as? What brand personality do you want to portray? What values do you want to be known for?
By having a clear understanding of these types of branding questions, you will now have a clear brand guide for your web designer to follow.
Here's a few resources that will help you in this process:
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
- Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team also by Simon Sinek
- Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
- Work with me as your business and marketing mentor.
3. Define your goals.
Rebranding your business online isn't just about the look and feel. You want to improve upon your customer experience.
Let's say you want to collect more email addresses. You'll need to decide where to place your eNewsletter signup box or giveaway offer to compel visitors to give you their info.
If your goal is to convert a new type of client, you'll need to think about the calls-to-action that will resonate best with them.
Whatever your goals are, they should be focused on your customers' needs, not your own!
4. If it ain't broke, don't fix it.
We can get so caught up in refreshing and revamping that we go too far. If you've received widespread attention and/or accolades for your business logo, why would you change it?
If a certain article in your blog gets a lot of organic traffic, don't take it down just because you are tired of it or want to focus on a new audience. It's just as important to know what not to change.
Always have your target audience in mind. What are they finding useful and informative that helps them make a decision on whether to do business with you? It's not about you and your personal preferences. It's about them and what they need from you.
5. Create a design and content plan.
Depending on your target audience, brand positioning and goals, you may be able to repurpose existing marketing collateral, or you may need to start from scratch.
Go over all of your design and copy elements before the website redesign process so you have an accurate inventory of what you need to create.
6. Build a wireframe and mock-up.
A wireframe is a layout that shows what elements will be on a web page. You don't just start creating menus, slapping on images and putting in links on a live page. You need to plan and visualize before you rebrand your website, so users have the best experience possible.
A mock-up is also a visual representation that includes design and copy elements, although copy can be demonstrated with a placeholder, as we've done here. We're still working on the messaging in this section, but we wanted to plan out where it would go.
7. Incorporate voice search into your SEO plan.
It's not enough to focus solely on copy anymore. People want instant solutions when they're searching for something online.
As you reinvent your business, you should be thinking of ways to optimize your website for voice search in addition to what people are typing into the search box.
Many consumers already use it to find what they're lookinghttps://ezinearticles.com/?A-Comprehensive-2019-Guide-to-the-Website-Redesign-Process&id=10120383 for and according to ComScore, 50% of searches will be performed this way by 2020.
Learn more about voice search here.
8. Make mobile a top priority.
A big part of the website redesign process is ensuring your website looks great on any device, from desktops to smartphones. Images and font sizes may look perfect on your computer but break or look crowded on a phone screen.
Always optimize and test for mobile devices while you rebrand your website.
9. Hire a professional company to help.
Unless you're a marketing guru, rebranding your business isn't a DIY project. There are too many important branding, programming and implementation elements at stake.
You should consider hiring a full-service professional web design and development company.
The website redesign process is an iterative one. You're not going to nail it with one version.
By planning ahead and hiring the right people to get the job done, you'll end up with a beautiful and functional online presence you'll be proud to share with the world.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10120383
Friday, 20 December 2019
10 Creative Strategies For Promoting Your Website
Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Bloghttps://ezinearticles.com/?10-Creative-Strategies-For-Promoting-Your-Website&id=9941596
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
Article Source: https://EzineArticles.com/expert/Diana_Ford/2513821
Article Source: http://EzineArticles.com/9941596
Wednesday, 18 December 2019
6 Effective Ways To Shoot Up Your Website's Success
Ever felt that your website is not getting enough amount of traffic? Or you have visitors but they are not actually turning into paying customers. It is because you have only made an upright website but haven't worked enough on the UX and UI elements for making the visitors turned to buyers.
Experts in the web development realm have been consistently providing great conversion tips to assure website's success for the companies and here we are discussing the same for PHP websites. Well, there are innumerable ways you can boost the performance of your website but need to bring to play only those techniques that will deliver results in the shortest time.
Read on to know few of them which is appropriate and simple for every website irrespective of what it deals in or what type of visitors it targets.
Improvement in the Site's design along with Navigation
While website development is not only about appearance, good looking sites do attract visitors in the first instance. So, you need to work on its overall appearance by putting great background graphics, motion UI elements, vivid colors. Further to provide smooth navigation use clear menus, minimise scroll down options and reduce distractions through too many links.
Place up-to-date and engaging content
The notion that "content is the king' applies for all websites of all sizes, scales, and businesses. It is one of the biggest critical factors playing its part in search engine optimisation. Thus, you need to put precise, relevant and updated content that is well convincing for the visitors to avail your services.
Put enticing headings and clear CALL-TO-ACTIONS
To keep every single page attractive to the visitors, put alluring headlines and headings for the content and keep prominent Call-to-Actions to push visitors to the main page or checkout phase.
Create Buyers Personas to target the right audiencehttps://ezinearticles.com/?6-Effective-Ways-To-Shoot-Up-Your-Websites-Success&id=9975745
Figure out who are your targeted customers are and what type of information might interest them. Placing such type of content that pique their interests will help them relate to you and your site.
Go for A/B testing
To ascertain a good rate of conversion in your site, it's about testing! A/B testing is one of the effective testing ways to enhance conversions of a web page. It splits up the audience into two equal parts and redirects them to two alternate versions of a page. The page getting maximum sales will help you know which version is apt for your site.
Use responsive or mobile-friendly design
According to the latest studies on the market scenario, a hefty percentage of population use only their phones to access websites either to seek information or any service. To go with this radical change and prevent your website from being lagged back, make sure your website responds to phones of different screen sizes and resolutions and works seamlessly in the mobile user interface.
Nonetheless, if you want your website to be swamped with a great number of visitors every day, you need to work on its design as well as performance. These tips focus on both. So, to every website owner out there who are trying to good business with their websites, make sure its core aspects are optimised and tweaked in to serve only and only the interests of the targeted audience.
Rob Stephen is one of the senior professed Laravel developers in Sydney who is associated with PHPProgrammers for more than 6 years and have handled over a hundred PHP web development projects with his expertise. PHPProgrammers in one of the visionary companies delivering avant-garde web solutions for businesses in all areas.
Article Source: https://EzineArticles.com/expert/Rob_Stephen/2369700
Article Source: http://EzineArticles.com/9975745
Tuesday, 17 December 2019
Benefits of Social Media Marketing in Blogging
But now, the situation has completely changed, and internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter, and Google+.
Monday, 16 December 2019
How To Create a Podcast For Your Business
Recording a podcast will connect you in a new way with your audience. They'll really get to know you and start to look forward to your shows. It's an effective way to create content in a new way that will get interest from your current audience and new members alike as you add value to their lives.
Come Up with a Theme and Main Purpose
When you decide to start a podcast, you want to come up with a theme for your podcast plus understand what the main purpose is for your podcast. Try to write down as many show ideas as possible.
Get the Right Equipmenthttps://ezinearticles.com/?How-To-Create-a-Podcast-For-Your-Business&id=10165366
You don't have to buy the top of the line equipment, but you do want to ensure that you sound good. You'll need a good quality microphone, your computer (a laptop or PC is fine), and some editing software like Audacity that will allow you to perfect your show. Plus, you'll need to be able to ensure that your show is encoded properly in the right format. Finally, you'll need a place to host your podcast like Amazon S3 servers, or you can use a service like BlogTalkRadio.com.
Plan Out Your Shows
You'll want to write an outline for your shows. The best shows keep a similar format for every show. Plus, if you have segments on your show, it's easier to plan the content. For example, you may have time set aside for opening monologue, music, various topics, commercial breaks, closing remarks, and your outro.
Set Up Your Shows for the Next Quarter at a Minimum
You'll want to schedule your show themes in advance so that you can invite the right guests on the show. Plus, knowing what the show is about in advance helps you develop the right content, find sponsors, and know what products you want to promote.
Market Your Show
Once you have everything set up and know your launch date, work on getting at least three shows completed for marketing purposes. Start marketing at least six weeks before your launch date so that you can get a good audience for the first three shows. This is going to ensure that your show gets started with good fans.
Have Fun
An important thing to remember about doing a podcast is that your happiness (or not) shows through in your voice. To help, try looking in a mirror when you talk so that you can keep your voice and personality light when appropriate. Have show notes in front of you so you don't have to memorize anything, and just talk and be yourself.
A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10165366
How To Design a Website in 8 Simple Steps (Dec 19)
Ecommerce platforms work in a very similar way to website builders, but they're specifically designed to help you set up an online store.
Sunday, 15 December 2019
The Entrepreneur's Beginner's Guide to Hashtags
How a Few Words Can Increase Social Media Engagement
I'm sure you've noticed there's no shortage of social media techniques and tips out there!
But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users?
Those resources are important, but I notice that sometimes hashtags get forgotten about.
They're rarely mentioned in marketing articles, but they're such a great tool for building your brand, raising awareness around marketing campaigns and engaging/entertaining your audience.
How Do Hashtags Work?
If you're new to social media, I know it can seem overwhelming.
You may have seen these words with the # in front of them on social media platforms like Twitter, Instagram, Facebook, LinkedIn and Pinterest. (The hashtag actually got its start in 2007, when Twitter began using it to index keywords to make them more searchable.)
But what are these words supposed to do? Should you use them? Why are they seemingly random?
I've put together this guide to help you understand how to use hashtags (and what the heck they are!) so you can increase social media engagement and leads.
Think of hashtags as a way to categorize your content.
Ultimately, they help people find and share posts on a specific topic.
When you create your social media post, you take a word or words and put the pound sign (#) in front of it. If you use two words, don't put a space between them. Now, the phrase is clickable and searchable on the social media platform the user is on.
Choosing the Right Hashtags
When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.
I'll make this process easier for you. Here are 7 ways to start choosing the right hashtags:
1. Create them for events.
This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.
2. Tag famous people or big brands.
Take a look at what's trending on Twitter, and try and incorporate it into your posts; but only if it's relevant. People are going to know if you're trying to force it or be fake.
Some examples are big sporting events, record releases by musicians, holidays and popular books. If someone who's famous in your industry makes the news, you could use that tag in one of your posts.
3. Do your research.
Whether you are doing research on the latest news for an upcoming Canadian Federal election or hockey playoffs, you could do a hashtag search to find several posts on the subject.
Searching tags on social media platforms can be a perfect way to find new ideas and spy on your competition.
A great resource for searching popular hashtags is https://hashtagify.me/hashtag/tbt
4. Encourage sharing.
The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you're going to get.
You may remember the campaign #ShareACoke campaign. The company swapped out its iconic logo on 20-ounce bottles, replacing it with 250 of the most popular American names.
It was one of their most successful campaigns, leading to a 2% increase in soft-drink sales and lots of social media engagement as followers shared cans and bottles with their names on them.
5. Turn one tag into a campaign.
Many users "monitor" certain words, so focusing on one consistently can help you gain a following.
For instance, you could come up with a campaign with several posts https://ezinearticles.com/?The-Entrepreneurs-Beginners-Guide-to-Hashtags&id=10213861around a specific product you offer, or a holiday promotion you're doing.
6. Find some weekly post themes.
This is a simple way to tie in a trending tag with your business.
Some common themes include #throwbackthursday, where people post anything from past vacation pics to high school graduation photos; and #wisdomwednesday, where they share their advice on all sorts of topics.
I use #MotivationMonday and #TuesdayTip on our Twitter, Facebook and Instagram channels and often mix in other popular hashtags for optimal exposure.
7. Use humour.
People love to share funny stuff with others, whether it's a trending meme or a relatable story. Here's a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.
By understanding which hashtags will resonate with your target audience, you can tap into a whole world of people looking for exactly what you're offering. So start brainstorming and researching how to add some fun and functional tags to your next post!
Need some hashtag help? We've created a whole social media division for entrepreneurs and small business owners who understand the importance of having a social media strategy but simply don't have the time to make it happen on their own. Let's connect.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10213861
Top 60 legitimate ways to quickly make money online in 2019
He first launched Social Triggers and build a huge audience, then he created products like Zippy Courses, Start A Blog That Converts etc to sell informational products to his email list.
Saturday, 14 December 2019
How To Connect With Big Names On LinkedIn To Boost Your Business
Boosting your business can be done in many different ways on social media, from advertising to joining groups and contributing, and from targeting a specific audience to trying to catch some big names.
Here are some of the things that you should bear in mind when trying to link with big names on LinkedIn.
Build Up a Base For Your Business First
You can't join LinkedIn on behalf of your business and instantly start trying to connect with the big names and famous people. You can try, but you're unlikely to get very far, and LinkedIn may even try to stop you from connecting with anybody else.
You should spend at least the first few weeks and months building up a supporter and customer base from regular members of the public and other LinkedIn users. The more your bhttps://ezinearticles.com/?How-To-Connect-With-Big-Names-On-LinkedIn-To-Boost-Your-Business&id=10201837rand is recognized, the more likely you are to be successful with the big names.
Find People With Common Interests
You can try to target whoever you like on LinkedIn, but remember that those most likely to reply and engage with you are those which already have an interest in your industry or niche.
For example, if your business relates to new ways of dealing with waste and pollution, look out for big name activists or politicians which have been heavily involved in these issues.
If you can't find anything in common with somebody on LinkedIn, ask yourself what the value in connecting with them is really going to be. By finding the common interests, you will be able to appeal to them more effectively, increasing the chance of a meaningful connection and future contact.
Take The Time To Make It Personal
It's a well-known fact among those who regularly correspond with big names that if you don't make it personal, it's unlikely that you will get a reply. If you haven't bothered to put any extra effort into writing to them, why should they be bothered to reply and get involved with your ask?
Take a few minutes to research the person beforehand. This enables you to include a couple of relevant details which would be of interest to them or act as a memorable reminder of who you are.
You should also remember or be aware that famous people and well-known industry leaders on LinkedIn receive hundreds of requests to connect, and only connect with completely new requests when they can see a real benefit or something or someone that really interests them.
Whether you're marketing direct to consumers or to other business professionals, LinkedIn can help your business. To get the most out of this potentially game-changing social media site, you need to know how to market "the right way". To learn more on how to expand your circle of influence, grow your business and improve sales and profits download my free LinkedIn Marketing Guide at https://jonallo.com/linkedin
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10201837
Ways To Make Extra Money and Even Get Money Now
The truth is that there are many ways to earn extra cash and depending on you, you can dictate the amount and time you want to invest to make more money.
Thursday, 12 December 2019
Want to Rank in Local SEO?
Local SEO Tips to Consider
Make sure you have a physical, brick and mortar address in your targeted town.
It is important to make sure you include a physical address in the location you wish to optimize for. In addition, this particular address where your property is situated has to be in the location or area you aim to target, or very close to it.
Make proper use of Google My Business.
Google has placed more importance on GMB; this means that any business information you include here is reflected on Google Maps and
Search. The customers' job to find you becomes much easier this way, no matter what if they use a tablet, PC or smartphone.
In building or developing your Google my Business location for local SEO even further, make sure:
- To use complete, accurate, consistent and relevant information when filling out the Google My Business account;
- To list a GMB location which you can verify;
- To use the town and city that you want to rank for in the title of the landing page;
- That your product or products are in accordance with the main categories of GMB, and that they suit a wider search group.
See to it that the Name, Address and Phone Number (or NAP) on your site matches the NAP on GMB.
Besides your physical address, the NAP should be identical with your actual business name should be consistent wherever they appear online.
Actually, it is best to make use of an exact template for your NAP anywhere you use these details, whether on your site, GMB, other websites or directory listings.
Ensure that you have a map to your location included on your website.
Aside from adding contact info to your website, it is essential to include an actual map on your website, so that viewers can see your exact position. The code to include a map to your premises can be added on your website's contact page.
Moreover, having some of the following information on your website, specifically in your contacts page, will be very useful:
Opening and closing hours of your store;
Directions to your premises from prominent landmarks;
Phone call links to call directly on mobile phones;https://ezinearticles.com/?Want-to-Rank-in-Local-SEO?-Follow-These-Tips&id=10213894
Social media links, but sharing options as well.
Starting from the next step, you should be knowledgeable about SEO. Otherwise, get some SEO training.
Make sure you create a new web page for every business location
If your business has several branches, see to it that each of them has a distinct web page, which is properly optimized for its specific location.
Use citations properly
It is very important for local SEO to get citations in major international, regional and local directories. Citations can help in building authority and integrity for your site, and above all, direct useful traffic to your page(s).
Additionally, if you do not have a website (which is a must nowadays), local listings give more visibility.
If you are taking citations into consideration, make sure that:
You have consistent citations;
You are using citations from trusted, respected websites;
You find ways to let your business get mentioned in various articles or blog posts in local newspapers;
You have lots of location-relevant and industry-relevant domains that cite your company in a positive way.
Still sorting through the Cleveland SEO companies to find one that can boost your Google rankings? Most experts recommend a Cleveland website designers company that also offers SEO services - it's much easier to make the necessary adjustments to the site - without any conflicts!
Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444
Article Source: http://EzineArticles.com/10213894
Tuesday, 10 December 2019
How Google's Mobile First Indexing Is Affecting Your Website
If you would like to make sure that you are holding on to your SEO results and are keeping your search engine rankings, you'd better pay attention to the latest updates of the largest search engine; Google. Below you will find a few reasons why Mobile First Indexing might be affecting your page.
Mobile Usability Issues On Your Site
If your site has mobile usability issues, and it is hard to navigate on tablets or phones, it will hurt your search engine rankings. you will need to ensure that the links and buttons are not too close together, and the text can be read on every screen. Chances are that - if you are using an older template - this will be a problem. You might want to get a responsive theme, but this is not enough.
Mobile Speed Test
Once you are confident that your site performs well on mobile screens, and it is giving your visitors the best user experience possible, it is important that you test the speed. Most sites, such as Google page speed checker and Pingdom Tools will tell you about the page speed on desktop and mobile devices. Anything under three seconds is good, but anything over six seconds will simply ruin your search engine rankings.
Google Page Scorehttps://ezinearticles.com/?How-Googles-Mobile-First-Indexing-Is-Affecting-Your-Website&id=10153146
You will also have to look at your page quality and performance score. Log into your Google Webmaster Tools account and search for issues. If there are none, you can still make improvements, especially if your site is loading slowly. Take into consideration the origin of traffic. If you have an international audience, you might be better off using a CDN service. CDN stands for Content Distribution Network. As an example, if your host is located in Austin, Texas, and all the servers are there, and your traffic is coming from Europe, it will take while for the server to respond. A CDN service can solve this issue.
How To Get Your Site Updated
It is important that you get your website updated and check the loading time regularly, especially after installing new plugins or widgets. However, changing to a lighter theme is another option that can work really well. Instead of paying thousands to a web designer to create a new site, you can just add speed optimization plugins or change the settings manually. Getting a fresh installation will be likely to solve the problem. You can also get a mobile first optimised site developed by LMNts Marketing.
Your website's mobile performance matters. Make sure that you check your rankings and your page speed to keep the traffic flowing.
Laura is the owner of the UK online consultancy firm: LMNts Marketing.
She is devoted to helping small and medium sized businesses achieve their marketing goals, by creating customized websites, integrated automatic sales funnels, and engaging online marketing campaigns at a low price,
She is also the winner of Corporate Vision Awards 2015, and an expert in responsive web design. She holds a marketing degree and a PhD in Journalism, studying business administration in her spare time.
Her motto for customers confused about online marketing is: "Leave it to Laura".
Article Source: https://EzineArticles.com/expert/Laura_Wolf/382255
Article Source: http://EzineArticles.com/10153146
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