Facebook Page Posts 03 - Page Ownership

Facebook Page Posts 03 - Page Ownership

You may control your Facebook page, but you shouldn't try to own it. Not if you really believe in the concept of social media, and want to provide your target audience with exactly what they want (and will therefor pay for).

As I have repeatedly said - and will say again - "It's called social media for a reason." But some business owners, or page administrators, see their page on Facebook as a sort of personal property. "It's mine, and I'll decide what's posted here." Okay - you don't want someone promoting another company's business on your page, I get it. Or starting flame wars (arguments). But I've seen companies take it way too far.

There's a well-known restaurant in Toronto that technically allows people to post messages on their FB page, but within hours these posts are all deleted. It could be a question, or even a positive comment - they have someone who monitors the page and removes ALL posts that they themselves did not make. That's doubly ridiculous - not allowing fan posts to remain, and paying some guy to sit around and actually remove them.

There are many, many places that also have a "no posting" setting on their pages - anyone who isn't the administrator simply cannot post on the page. There's another restaurant down the street from my house that has that option set on their page. One of their first posts was to tell people they didn't want people to post on their page. Several months later, they posted for a dishwasher, and a few days later left a reply complaining that no-one had expressed interest in the job!

Here's the thing: you want to encourage a camaraderie between your satisfied customers, a place where you can begin to develop a relationship with them. Imagine an old-time general store, where folks sat around the stove and talked about a bunch of stuff. This is the kind of environment you want to develop. You want to set up a place where your customers can like owners.

I train and teach karate. One night I was mopping the training floor, when a kid came out of the changing room and laughed at me. "You have to wash the floor!"

"No," I said. "I GET to mop the floor. I feel like I own this facility, and I want it to be clean when you get here to train. When you come to love the place like I do, we can be co-owners. The real owner HAS to pay the rent, but I GET to clean up and stock the shelves."

This kid looked at me like I was crazy, but 12 or so years later when he was running his own landscaping business, he approached me and reminded me of that conversation. "That's how I want my employees to feel - like their responsibility is a privilege, not a burden."

I'm sure you've heard the saying - "People do business with people they know, like and trust." They will learn to trust you when they can know and like you. A great place for that to happen is on your FB biz page.

Be a director there, and not a dictator!

Like this article? Please feel free to repost it, or recommend it to people. I'd love to have your thoughts and comments below!

3 things you can do to share ownership:

1) Ask questions - listen to and acknowledge the answers

2) Post a public policy about discussion, and remove posts/ban users only in extreme circumstances

3) It's not so much about following your fans' suggestions, it's about readers feeling included when you ask for them

For more information on how to use your Facebook business page for optimum results, please visit AgileMarketingServices.com/blog. Scott has written on many different aspects of marketing. You can find several of his books on Amazon.

Article Source: https://EzineArticles.com/expert/Scott_A_Gardner/188722

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Search Engine Optimization(SEO) - Advanced SEO - 2019

Really useful information here...

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How does INSTAGRAM Work Tutorial for Beginners

Blogging Success Is Easier When You Do What You Know

If you want to start a blog, you're not alone. Many people start blogs hoping to be able to earn money on the side, bring more feet into the door of their bricks and mortar business, or even replace their employment.

Every blogger who earns income from their blog knows that the only way you can make money is by getting and keeping the traffic coming. Without your readers, you wouldn't be making money at all.

There are lots of ways to get them there, but the question is - how do you keep them returning? If a reader isn't impressed by your blog at all, then they'll leave your blog, never to return again.

Why did you start your blog?

Was it to make a lot of money so you can buy your own South Sea Island and become the King or Queen of your own paradise?

If so, good luck in your quest.

There is a problem with that way of thinking. There's nothing wrong with succeeding financially by running a blog. However, when you have the wrong motivation, you may not realize the success that you could.

That is because the internet these days is all about relationships.

You And Your Audience

What is the best way to create lasting, fruitful relationships with your audience? It's by talking about the things that you know intimately. If you're an incredible resource of knowledge and experience when it comes to raising and harvesting juniper trees, that is what you should blog about!

Too many bloggers start out trying to enter a field that they see has a lot of money in it. This happens every day with the weight loss and relationship repair markets. Don't get me wrong, if you succeed in helping someone finally lose weight when they have, or repair a relationship, you're making money by doing a good thing.

However, you might not know a lot about those topics.

On the other hand, when you start the Juniper Trees For Profit blog, you already know everything you need to know. You know more than your audience and your competition. Your passion and knowledge in this area will come across in everything that you do, your writing, your marketing, and the relationship you build with your audience.

One of the best ways to understand exactly what your audience needs, is to start a blog where you already know everything about a particular topic.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog at https://jonallo.com/better-blog

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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Chatbots are the New Human Resource Managers

This is a good read. Let me know what you think!

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How to Rank Smaller Websites on Google in 2020 - FAST Method for Non-Techies

BILL GLAZER INTERVIEW

Editor:                           Hello, and welcome. Joining us for this session is a man whose been called one of the world's most celebrated marketing strategists by his peers. Bill Glazer excels in so many areas. He's a bestselling author of the Outrageous series of marketing books. He's also co-written the Peak Performance series, he's a keynote speaker, and an award-winning business growth strategist.

Editor:                           In this session, we're going to cover how Bill got started in online marketing, and how a chance meeting changed his life. Bill also tells us who impresses him the most these days, and why you're never too old to stop learning.

Editor:                           So, Bill Glazer, welcome.

Bill Glazer:                  Well, it's good to be with you.

Editor:                          Well, let me start by asking, I suppose, the question you might get asked the most, Bill, which is how you got started in marketing?

Bill Glazer:                 Oh, well listen, that's kind of an interesting question, but   I get that question a lot.

Bill Glazer:                 When I first got out of college, I went to work for my father, who ran a menswear business. Actually, I worked there for ... I hate to tell you this, about 20 years, with my father. Then, at that time, somebody asked me ... A good friend of mine who had a menswear business, he said to me ... I was in Baltimore, and my friend was in Philadelphia. He said to me, "We should come over and see this huge event that they're having there. You would probably enjoy being there." It was a place called Peter and Lloyd's event.

Bill Glazer:                 I got on the phone, and went over there. I sat there, and I was listening. It was a whole day, and it was all these presenters. At the very end, at the very end, they said, "By the way, it's five o'clock, and if you want to go to your car, that's fine, but we have another presenter, but you probably never heard of him before. If you go now to try to get your car, you'll have to wait a long time before you can get your car."

Bill Glazer:                So he told everybody, "If you want to stay, we have this other presenter, he's a marketer, and you should listen to him." Of course, at that point, probably they start at 10,000 people there, and about 7000 of them went out to get their car. But I stayed, because I was in the menswear business, and I wanted to learn how to do marketing.

Bill Glazer:                There was this guy, Dan Kennedy was this presenter. I sat there, and at the end, Dan Kennedy was nice enough to offer me a product. The product was actually Magnetic Marketing, and I bought it. Which is also interesting, when I was with my friend who also had the menswear business in Philadelphia, he said to me, "Let's just buy one of them, and we'll save it together." I said to my friend, "Listen, I'm going to buy it myself, and as I'm going back, I'm going to go through everything that's in there," which is what I did. That's how I got started with Dan Kennedy.

Bill Glazer:                At that point, it was probably one of the best things that ever happened to me, because from there, in the next two years after that, the same event came to speak in Baltimore. At that point, I actually called him, and I said, "Listen, you don't know me, my name is Bill Glazer. Two years ago, I bought your product, and now your back at Baltimore. I'd love to actually buy you dinner, because you've been so helpful to my business." He called me back, and he said to me, "Bill," he said to me, "listen, first of all, I can't do dinner with you because right after the event's over, I'm going to go back to where he's at. But, if you want to have lunch, we can have lunch." At that point, I had lunch with him.

                                    The other thing that was funny about it was, I said to Dan Kennedy, "When I go there for lunch, I'm not going to bring over all the stuff that I'm doing now, because I don't want to bother you, but I'm using all your stuff that I learned from you." He said to me, and I'll never forget this, he said to me, "Bill, if you don't bring all your stuff with you, you're just stupid. Bring it with you."

                                    We came there, we had lunch that day. He started looking at all of my stuff, which basically I was doing everything I'd learned from him. He said to me, "Bill, can I keep some of this?" This is from Dan Kennedy. He said, "Can I keep some of it, so I can show it in the newsletter?" I said, "I'll be happy to do that. As a matter of fact, when I brought the product, you sent that letter to me, about your newsletter, and I started to buy that." Then he said to me at the end, "Listen, I have an idea of you." I said, "What's that?"

Bill Glazer:                   He says, "Well, now that you're in the menswear business, and you're so good at it, you should create a business to teach other menswear businesses how to actually grow their business." I said to him, "I've never heard of this thing before." He said to me, "I have a lot of clients like that, that do it in different categories, that actually do that." He says, "I'll help you put it together." Also, he says to me, "At the end of it, once you put it together, in order to keep it stronger you should join my ..." At that time, it was called the Platinum Mastermind Group, which I said to him, right away, "How much does that cost?"

Bill Glazer:                  He was telling me how much that was, it was a lot of money for me, at that time. I said to him, "Let me just think about it." Then, before we left for lunch, I said to him, "You know what? I'm going to do it." So, I started to do that, and after a while ... I was with his Mastermind group for about four years. I called up Dan again, I said, "Dan, listen, I know you like a lot of things with different kinds of products, and things like that. There's one that happening in Baltimore, and I'd love it if you actually come to Baltimore, and we'll spend some time together." And he did.

                                      He flew over to Baltimore. At that point, at the end of it, he said to me, "Bill, you're doing so good, especially in my Mastermind group. I'm looking to sell my product, my own business. Would you be willing to buy my business?" I said to him, "My God! I didn't know, coming here, I was going to buy your business." He said to me, "Why don't you buy it, because you'll do really, really good at it." At the end of that call, I'd already bought his product, and we developed that product into a company called Glazer Kennedy Insider's Circle.

                                      We owned that company, pretty much together for eight years. At the end of eight years, I sold that to a private equity company. Dan still stayed involved with that company. After it was called Glazer Kennedy, it became called GKIC. That business has done pretty well, for many years. Although, the private equity pretty much hurt the business a lot, but that's another story for a different day.

Editor:                            It's amazing story, Bill. It just goes to show that, when you got started and you stayed for that final presentation, that actually was the life changing moment. That was the thing that defined your course, from that moment onwards. 

Editor:                  When was this? When did this all happen?

Bill Glazer:          Well, when I actually was in Philadelphia, it was in 1994. Then, he came back to Baltimore in 1996. I think the important thing about this, which would really help a lot of people understand the story I just told people is this:

Bill Glazer:          Number one, I started out in the menswear business, but because of the fact that I could go to a special event to hear about Dan Kennedy, that's the point that I learned, myself, that this is no longer about being in the menswear business, this is about me learning how to do marketing. That was really a big thing, for my business. I would say that to anybody else, that's listening to this right now.

Bill Glazer:                   You don't have to be in a regular business, or any business at all, as long as you learn marketing, and use marketing in your own business, you can really grow a very, very large business for yourself. Actually, as I owned my business, which was called Glazer Kennedy, I had my own Mastermind groups. Many of the members in my Mastermind group built huge businesses.

                                                                                               

I Hope You Enjoyed This Great Article ?

To Your Success Online

Steven Morton

Founder-Marketing Mastermind Tips

https://www.facebook.com/stevenmorton1964/

https://twitter.com/Marketing_Tips2

The Difference Between Article Spinning and Article Rewriting

The Difference Between Article Spinning and Article Rewriting

Most people who understand how content on the Internet works will know that duplicate content is something that should never be contemplated: it is never a good idea to simply copy and paste existing content to another location. Plagiarism is frowned upon to the extent of carrying legal penalties for a considerable time. In addition to that, there is a strong consensus that Google will additionally penalize duplicate content in the sense that it will downgrade or downrank web pages which contain content which it knows exists elsewhere from an earlier date.

One of the accepted tenets of creativity is that there can be no copyright on ideas. It is understood that the same idea may be expressed in a variety of different ways, to the extent that this is understood in law, which protects work from being copied if written with the same words. I started out writing only original work. Then I started being approached by clients who told me that they liked an article so much that they wanted it for their own website, but they knew of the copyright dangers related to that. What could I do?

Because of such requests, and because I did not want to let down valued clients, I found myself being a rewriter of articles and a rewriter of content for other people's websites.

Sometimes I'm asked to do rewrites, but sometimes clients ask me to "spin" articles, even though they actually want me to rewrite an article. There is some genuine confusion about the difference between spinning and rewriting.

But the difference between article rewriting and article spinning (or content rewriting and content spinning) is important. Sometimes clients asked me for one when they meant the other, or vice versa.

Article rewriting and article spinning are not the same, either in terms of methodology or in result. And they can be very different in how much they cost, which must also be an important consideration for all who commission such work. And it certainly does not help that one major article spinning software application brands itself a rewriter when it is, very demonstrably, a spinner. (Chimp Rewriter take note!)

Article spinning should be undertaken when you want the same idea reproduced as different unique articles and published in several (perhaps hundreds) different places online. It is particularly useful in content marketing and in SEO, where the object is to get lots of quality backlinks from a good diversity of websites, back to your own website. The proliferation of social media in recent years means that the options for dissemination of an original idea into different unique forms can only expand.

There are hundreds of websites which could conceivably play host to your unique articles, each produced by spinning. Such a strategy would result in lots of people reading about this on their own media of choice and then perhaps following the link (physically, as a person) back to your own website. It would also mean (theoretically) a boost in raking for your website as a result of the links from all those different websites back to your own site or blog, as part of an SEO (search engine optimisation) strategy.

Spinning sets the original content (or article) down within a content spinning software application, and then dividing each of the parts of the content up into smaller parts, and then substituting each one of those for a synonym or a paraphrased wording; this may be done at the level of the word, the phrase, the clause, the sentence, and the paragraph. When all these variations are used together, the result is a unique article which would pass Copyscape (the final arbiter of uniqueness in the Internet Age) and so free you from any charges of plagiarism.

Content spinning should always be a manual process, and the person doing it should not only be a native speaker, but be highly tuned to the nuances of the language, and sensitive even to the tiny discordances which this process tends to produce at the best of times. This is because the end result would have to read as if it had been freshly written by a human.

If the person doing the spinning was not so endowed, or if (Heaven forbid) a raw consumer was gullible enough to set the spinner to auto mode, the result may be unique but it would not be readable. In fact there would be a high probability that the resulting rubbish would be so nonsensical as to place the owner's website in ridicule. Better not to have begun such an enterprise at all.

What makes a good spun article is not the software but the person who is doing the spinning as a craft. The software is the necessary environment, capable of forming and understanding spun syntax, or spintax (or "spyntax") and then able to output hundreds or even thousands of articles from the original document, usually substituting the alternative words and phrases in a random manner (although some spinners allow you to set to every nth variant).

But that is all it can do. Do not believe claims that such spinner endowed with artificial intelligence (AI) are able to produce hundreds of perfectly readable articles by means of a cunning algorithm, as if each had been written by a gifted human; that event is a whole generation away at the very least. Such claims are bogus, and are as nonsensical as the rubbish they produce, as the disappointment of everyone who believes them will attest.

The English language is not something to be reverse-engineered by an algorithm. No matter how clever the people who programmed it, it can never do the job that it claims. It may offer, as an example, the one article that came out right, but it will hide the other 999 articles which came out wrong.

The spinning process, theoretically, works perfectly well, but it can only be so when in the hands of a skilled and experienced person. You have to carefully watch each stage of the process. Two years experience is probably a bare minimum. You need to have made all the mistakes and understood them so that these are not made again.

Above all, you must understand that a synonym is a dangerous thing. You trust them at your peril. A classic example of this pitfall was in the demonstration video from the creators of an early version of SENuke, where the video's narrator was demonstrating how his built-in spinner was very good at making substitutions, and chose the sentence "Trainers are worn on the feet" to show this. Almost immediately, he fell into the trap of facing a substitution of "worn" with the sense of "old and dirty", illustrating exactly the problem that spinning carries with it when in the wrong hands.

For these reasons, article spinning is time-intensive. That is why it is relatively expensive, when compared to rewriting. With spinning, every word needs to be considered methodically. With rewriting, you just need to rewrite the article. But with rewriting you only have one new article; whereas with spinning you can have hundreds or thousands. If you only want one version of an article which you admire on your website then you should ask for a rewrite. You should not ask for this article to be spun. Similarly, if you want many hundreds of completely unique and readable articles then you would not want to pay for each of these to be rewritten individually: only then is spinning your answer, for reasons of economy, if nothing else.

Content spinning and content rewriting are two different skill sets. Sometimes the same person will have both these skill sets, but often they will not. You should not expect someone who is a writer, or a rewriter, to be able to spin; nor should you expect a specialist spinner to be able to write or rewrite an article.

You should only seek out expert professionals to do these things. The quality or standard should not be in question: it should be assumed that the quality should be excellent. Your only consideration in choosing one over the other is cost. Rewriting a 2,000 word article would cost only (for example) $80. Then you would have one article which you could call your own for $80. Spinning a 2,000 word article would cost (for example) $250. But at the end of it you would have 500 completely unique articles costing only 50 cents each.

Not everyone can rewrite content, and not everyone can spin content to a degree which is satisfactory. In the end, the client only has himself or herself to blame if they ask for one when they really want the other, and if they get the wrong person to do it.

So there you have it. First decide what you want. Then make sure you select a good professional to do it. If you make the right choice at both these stages then you will have yourself to congratulate when things go amazingly right. But ask for the wrong thing, or go to the wrong person...

Gordo Shawbrook is a professional writer, rewriter and article spinner for SEO purposes. His article rewriting service is at http://bit.ly/rewrite-content and his article spinning service is at http://bit.ly/article-spinning - both are highly affordable on the Fiverr platform.

Article Source: https://EzineArticles.com/expert/Gordon_Goodfellow/3524

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15 SEO Case Studies For 2020 (Best Examples of SEO Strategies )

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Keyword Research for SEO (2020 Tutorial)

3 No B.S. Passive Online Income Methods

3 No B.S. Passive

Online Income Methods

There are several different ways to generate passive income and make money online.

What is passive income?

It's building online businesses that allow you to generate income and grow and scale without a real-time presence.

In other words, you’re not trading your time for money.

Instead, you build something up front that can continue to work for you over time. It’s like when someone writes a hit song and collects royalties on it for the rest of their lives. They wrote the song once and they get paid as long as someone is singing that song.

You can build a passive income without investing a lot of money. Just remember, if it doesn’t take much money, then it’s probably going to take much work. Passive income isn’t ‘get rich easy,’ but it is ‘get rich smart.’

If you have the mindset that you are building assets that will continue to work for you later, then you’ll do just fine.

You’re doing work now to have flexibility and freedom (and money) later.

Here are three completely different legitimate strategies that you could choose from to build a passive income business of your own.

1: Freelancing to Problem Acquisition to Solution

Stick with me on this…

You’re going to freelance by working for different companies or individuals and getting paid for your skills.

Yes, I know, this is indeed trading time for money, and it is NOT passive income.

Freelancing can be an AWESOME way to get started in building a business of your own.

You're going to acquire skills and discipline when you’re running your own business as a freelancer. And you’re going to get paid quickly, too.

If you start out trying to make passive income, you’re going to have a very steep learning curve that will involve spending money without making money, sometimes for months. Freelancing brings the money in and gives you an education at the same time.

As you’re freelancing, you'll get to know the industry that you're in, and you can be on the lookout for the problems.

These are opportunities for you to create product-based passive income businesses.

You’re freelancing in a niche that interests you, making money and observing what’s missing, what people need and want, and where the money is made.

There’s two basic ways this might work for you.

The first is you find a way to do what you’re doing as a freelancer, only in a way where you do the work once and continue to sell it over and over again.

Let’s say you build WordPress sites. Maybe you create a WordPress theme and software or videos that anyone can use to customize that theme to their particular business. You might even tailor it to a specific niche, like chiropractors, dentists, contractors, etc.

You might give customers the option of setting up the site themselves or paying extra to have it done for them. In that case, you would have an outsourcer do the actual work for you.

If you can create products that can be used out of the box by customers or businesses, then you’ve got a passive income business.

The second method is finding out what a niche needs as far as information and training. Perhaps you’ve worked in a niche long enough, you can now teach about it, and so you hold a live webinar series, record the calls and make a product you sell over and over again.

In the first case you’re providing the businesses or customers with something they can use, such as a website, templates, private label rights items, etc. Essentially, you’re turning your service-based business into a productized business.

In the second case you’re providing recorded trainings, whether it’s a course, video series, audio series, books, etc.

It can even be a case where you’ve ghostwritten so much material in a certain niche, you now know it front ways and back ways. You can now step out of the limelight and very easily create your own products in that niche.

Freelancing is very much tied to your time, but it gives you an income and the opportunity to find out what you can create that people need or want.

An active business can be shifted and turned into a more passive business by either having products that are already made,by having software do a lot of legwork for you,or even other human beings doing that work, too.

2:  Audience to Advertising

This is one of the most popular forms of building a somewhat passive income online.

I say somewhat, because in most cases you will continue to do some work, or at least outsource some work to keep this going.

Essentially, you are building an audience and then generating income through advertising to that audience you built.

Someone on YouTube making money through AdSense, or a blogger with sponsors or ads, or a podcast with sponsors… you get the idea.

You generate content to bring in the audience, and businesses who want to reach that audience pay you (either directly or indirectly) to advertise.

Things you need to know:

·         It can take months to build up your audience to a point where advertisers will pay you.

·         You can go through a service such as Google AdSense, or deal with sponsors directly.

·         You likely won’t get rich off Google AdSense from your blog. But you might on YouTube – it just depends on how well you can generate an audience.

·         This is not entirely passive. You usually have to keep creating content or pay someone else to create content for you.

·         If you can become famous in your niche, you will do well at this.

·         If you create super popular videos on YouTube, you can make a fortune through the advertising.

·         Whether you’re selling advertising or not, remember to build an email list. There are times when one email to your list will earn you as much as an entire month of paid advertising.

·         If you hire people to create content for you, you can have several sites at once in several different niches, all selling advertising.

·         If you’re going to sell the ads yourself, first give away ads to some big names in your niche on a trial basis. Then let other potential advertisers know that these big names are advertising on your site (works wonders!)

3: Become an Expert to Sell Stuff

Okay, first things first.

You don’t have to be a WORLD CLASS expert.

Heck, you don’t even have to be an expert – you can use the reporter model where you report on things in your niche.

And if you’re going to be an expert, you just have to be enough of an expert to know a little bit more than your audience. It’s like new teachers – they read ahead in the book by one chapter, and that way they always know more than their students.

Your goal is to become just expert enough to earn the trust from others, so they want to learn even more from you.

What do you know that others want to learn?

What can you learn that others want to know?

Create your own product, book, course, webinar, etc. Solve a problem for your audience, a problem they will PAY to make go away.

Promote that product through any and all means possible (there’s enough there to write an entire book.)

This is just like writing a song, in that you do it once and get paid for it over and over again.

You wake up in the morning and there is more money in your bank account because people bought your book overnight.

By using tools and software and systems, you can automate the delivery process so that you literally don't have to do anything to serve your audience.

And if you get the sales funnel set up right, you can BUY traffic to send to the funnel that makes you money like clockwork.

Spend $1, make $1.50, or whatever. When you’re able to profitably BUY traffic, the sky is the limit and you are making a truly passive income.

Now, here is my favorite way to make passive income: Promote other people’s continuity programs.

Yes, I’m talking affiliate marketing. You are still selling products to your audience, but now you’re selling memberships and software as a service, and you are receiving income for months and sometimes YEARS for a sale you made once. 

You’re the expert. You’re recommending THIS software or THAT membership to your audience because you KNOW (for real, no joke) that it can help to solve their problem.

You are helping your audience to solve problems and get what they want. And in return, the membership or software as a service pays you for as long as your customer continues to subscribe.

And it gets even better, because you did not create the software or membership, which means you have nothing to maintain and no customer service issues to deal with.

All you have to do is figure out what to do with the money.

One caveat: Memberships and software as a service are generally things people don’t subscribe to forever. Yes, they might stay with the hosting company you recommend, or the autoresponder you recommend, for years. But in most other cases, they will drop out after a month, a few months or a year.

But again, if you have a funnel that allows you to BUY advertising at a profit, then you’re golden. You just keep filling the funnel, making the sales and watching your monthly income grow and grow.

A funnel that is tested and proven takes maybe a few minutes a day to care for, if that. You can train your virtual assistant to care for it for you, as well as answering any emails that might come in.

So, how do you get started?

Well first, you have to be an expert in the eyes of those who you are looking to serve.

And remember, you do not need all those qualifications and credibility.

Some people gain expertise and credibility just through sharing their experience.

And you can go out and start talking to people, asking them questions like, ‘What are struggling with right now?What are your biggest pains?What's something that you wish existed, that doesn’t?’

That will give you some ideas about where to start and what positions you might be able to take.

Remember, a successful business solves people's problems.

To earn passive income, you’re going to have to do the work and put in the time. It’s about building something now so you can reap the benefits later.

By using software, using tools, using automation,using other people that you hire,you can actually turn this business that helps solve people's problems to something that can be automated for you, for truly passive income.

To Your Online Success

Steven Morton

Founder-Marketing Mastermind Tips

https://www.facebook.com/stevenmorton1964/

https://twitter.com/Marketing_Tips2

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Matt Bacak Interview

MATT

BACAK

interview

HostGavinMcCoy:            My guest on the Internet Marketing Newsletter today, the podcast, is Matt Bacak, from Atlanta, Georgia.

                                                Hi, good afternoon Matt.

Matt Bacak:                        Hey, thanks for having me.

HostGavinMcCoy:            Matt, you've had a fantastic career in internet marketing, and if we can start with just taking the clock back a few years as to what you did before you became an internet marketer.

Matt Bacak:                        I'd have to go back more than few years. But what I did before I was an internet marketer, I was pretty much doing it in college. So back then, I was doing sales, I mean, I guess. I had my own company, so I had been running my own company since I was a kid.

                                                When I got started, we called it the information superhighway. So everything that we know today wasn't existing, pretty much. There's really nothing that was around back then, maybe AOL, if that's even around. So there's not much. But before, initially what was I doing? I was just a kid that wanted to make a lot of money, I mean, really in my dorm room.

HostGavinMcCoy:            What was your first kind of interest in using the internet to market? How did you get that idea?

Matt Bacak:                        So I was going out knocking on doors and trying to get people to buy stuff, and it was a pain in the butt. So instead of me chasing people down, I figured I wanted people just to come to me. And that kind of was the big thing. I was like, "If I could just get people to come to me instead of me, instead of me chasing them down, that would be a great scenario." And that kind of caused me to start looking at this internet thing and get started doing stuff.

HostGavinMcCoy:            Did you initially sell hard products or did you go straight away for information?

Matt Bacak:                        Yeah, I did. I sold cassettes. Information, yes. But on cassette tapes, on VHS tapes, so all of that. That was before the DVD, and now actually DVDs are going obsolete, so I'm actually seeing the next wave of things being obsolete, the stuff we were selling with information. But I was selling other people's information, not my own. Actually it was Kiyosaki stuff, right, when he was getting started? So I sold the books, and I sold just hard stuff.

HostGavinMcCoy:            Everybody says the money is in the list. You've all got to start with one name and one small list.

Matt Bacak:                        Well, I think for a lot of people that are listening, I mean, just to speak to them, I think there's really two ways we could do it. One, creating, giving somebody an ethical bribe or something for free is always a great way to get people on your list. But I will say over my years, I would always tell people that ... today, I would tell people, really, I think you have two choices.

                                                Actually this latter, this new choice is a better choice I would believe for everybody is instead of giving something away for free, you might want to create it and make it a lower ticket product and have people opt-in with their credit card, so you can actually build a buyers list. And that's going to be the best list you can ever build.

                                                You know, you could build 100,000 people or 10,000 people. From 10,000 people giving away stuff for free, or you can buy and get a thousand people that bought something from you, even if it's a dollar, that's going to be so much better than the 10,000. So my point to a lot of people is, you can go one of either route, just realise all subscribers aren't equal, but the best buyers you can ever get are the ones that opt-in with their credit card.

                                                Now a lot of times today, you know, people will say, put an opt-in page up, drive traffic to the page, have people sign up, give them something for free. That's what I've taught forever. But today I tell people,  "Well, you have two routes and it's which route do you want to go?" I prefer the newer route.

                                                I didn't think about that before, but more and more I start utilising data, more and more I started looking at things, the more and more I realised the power of somebody opt-in with a credit card is so much bigger than the power of somebody just looking, because you get tyre kickers, plate lickers, you get all these.

                                                The thing is, you get complaints, more complaints. Somebody that gave you their credit card, now you have more, even they have bare commitment, but also you have more backup to say, "Hey, look you did, you bought this." Instead of, "Hey you opted in." Because today, people do some crazy stuff with opt-ins, but buying is a good gate too or a good hurdle people can jump over to really prove, to show you that one, they're interested, and two, it's going to make your list more powerful and more responsive than anything else you could do.

HostGavinMcCoy:            So definitely the starting point for a new internet marketer is try and find something to catch people's attention?

Matt Bacak:                        High value, and now it's just according to how you want to price that. I mean, because there are people who sell 2,000 odd products for a dollar. You know what I mean? You're going to get a lot of opt-ins if you do something like that. I'm not telling anybody to do it, but really, yeah, something of high quality, high value, because the first impression is the most important thing for everybody. If you do deliver something that they just pay $7 for something that's worth 500 or a hundred dollars, they're like, "Oh my gosh," imagine what they're going to give me when I give them more money.

HostGavinMcCoy:            So the definite thing to remember is high value information, but low cost to get people hooked in. And, from that, I think you can kindle a sense of indebtedness because people think, "Wow, you're really generous in giving us all of this stuff for next to nothing." That sometimes opens the door for the next transaction.

Matt Bacak:                        And the loyalty and the trust factor. I mean, that's a big thing too. That's one thing that's underlining with all the lists that we're ever going to build, the biggest thing is, when somebody comes in, especially the first time they meet you, people talk about building rapport, and that's great, but the best way to build the best rapport is to build trust.

                                                Everybody's like, "Oh, you want to build these relationships?" The best way to build a relationship is do what the heck you say you're going to do, and do it better. You know, under promise and over deliver, you're going to build so much more trust, and so much more better relationship with that people.

                                                The other thing too, for a lot of people, because you know, I made millions, multi-millions from email, and I will say everybody's like, "Oh, go out and build these ... once somebody signs up, send out these relationship things." It's great and that's a good idea, and it does make people all excited and feel good about it. But the point is, how you train your list at the beginning is how they're going to treat you in the end.

                                                So my point is, if you do let them know, "Hey, I'm going to give you good value stuff. I'm here to give you good value stuff that's going to change your life or whatever feeling you have."

HostGavinMcCoy:            In terms of once somebody gets onto a list of yours, email people often or not very often?

Matt Bacak:                        Well, that's really dependent on the individual, I think. So the most important thing for everybody listening is the decision you make at the beginning of the relationship. So if it's how you want to train them, like it's not just training them to give them good value and volume, but if you're going to be sending emails every single day, then you better do it from the beginning.

                                                If you choose to send three times a week or once a week, you want to be careful with that, especially on once a week, be very careful with that. If you train people, and I've seen this happen before with clients where they're like, "You know what? I'm not going to mail everyday like you do, Matt. What I'm going to do is once a week I'm going to mail every Wednesday." If you miss a Wednesday, they're going to get upset with you. If you change your behaviour a little bit after they've been trained a certain way, it could cause some issues. So realise that when you are going on, it's what you choose to do.

                                                Now, I will say this for everybody listening. I mean, there is such thing as an opportunity cost, right? There's also another thing, two things really is, opportunity costs and subscribers expire. My point is two-fold.

 

One, well let's go with expiration thing is, so most people don't realise, depending on the market that people are in. For example, if you're building a list of people that are looking for a quick fix on something. I usually tell people, "Look for bleeding necks." Like somebody who has a bleeding neck, they get it fixed, they don't need you anymore. So they're going to go away. I'm using that as an example, but they're going to go away.

So the life of that is very short. So every market ... people don't realise this, but there is an expiration date. The average subscriber is going to leave. Now, in for example, the internet marketing space, we have three months. That's all we have a lot of times.

Then there's going to be some people that stay around, but really people expire. People are like, "Oh, I want to go online. I want to go make money." Then within three months, after three months, those subscribers will start dropping off because it kind of like there's an expiration date…

To Your Online Success

Steven Morton

Founder-Marketing Mastermind Tips

https://www.facebook.com/stevenmorton1964/

https://twitter.com/Marketing_Tips2