$20,000 a
Month Partnering With Product Creators
This case study
has an interesting twist – rather than hunting down just any affiliates to promote
his membership site, ‘Bob’ targets only people who are launching their own
product.
Here’s how it
works:
Bob has a
membership site in the online marketing niche. It’s a great site, and the
monthly membership is less than $50 a month. (He’s asked me to keep some of the
details vague so as to not directly identify his site.)
Naturally, with a
membership site the idea is to get new members and of course retain the members
he already has.
Typically, a
membership site owner will act just like any other product seller and try to
recruit affiliates, as well as promoting his site through social media, paid
advertising and so forth.
But Bob does none
of these things.
Instead, he
watches to see who is launching a new product. He targets marketers who have
done launches before, so they already have a following and relationships with
affiliates. In other words, he’s looking for people who can bring in plenty of
buyers.
Now, you might
think his next step is to suggest to the product seller that he or she add his
membership site to their sales funnel. But you can see the problem that would
cause; instead of the monthly membership fee being split two ways, it would be
split three ways:
Bob would get a third, the marketer doing the product
launch would get a third and the affiliate would get a third. It gets
complicated, and the pie gets cut into too many pieces.
Instead, Bob proposes that the marketer send out an email
sequence right after their launch, promoting his membership site.
Bob provides the emails, and they’re written in such a
way that the marketer is offering this opportunity ONLY for those who just
purchased the product, and it’s only available now, at this special price.
Bob has a main sales page for his membership that extols all the benefits of joining, with the ‘regular’ price of perhaps $97 or
$197 per month. The emails refer to this page, with instructions NOT to order
on that page without the coupon code that gives them a discount.
He provides a different coupon code for each
marketer, one that incorporates their name so that buyers know this discount is
just for them and not for everyone.
An alternative to this is to create a separate web page for each marketer where they can send their buyers. They can refer to
the full price page first, and then to the discounted page. Place their name
prominently near the top.
The email sequence will emphasize how the membership
is KEY to a successful online marketing business and works well with the
product just purchased.
Here’s why this works so well...
• Bob’s membership
site isn’t advertised in the traditional ways. It’s under the radar, and only
known to buyers of IM products. This way buyers can’t say, “I can always buy
this later.” The coupon code has an expiration, and they can’t find another
coupon through a Google search.
·
These are BUYERS, not lookers. Buyers
always buy more than freebie seekers.
·
They’re not only buyers, but they just
made a purchase the very same week. They are in BUYING mode and this is the
PERFECT time to offer them something else.
·
These buyers are opening most everything
from your marketer because they just bought a product from him or her. Thus,
the email sequence will be opened and read (This timing is incredibly VALUABLE
to you and your sales!)
Success Tips:
·
Watch
sites like Munch Eye, JVZoo, JV News Watch, JV Notify, CB Trends and Warrior
for launches.
·
For
best results, contact sellers who have already done at least a couple of
successful launches.
·
When
the email sequence ends, ask your product launcher if s/he wants to remove the email
sequence from their autoresponder. Because it’s profitable for them, they will
almost always say no, they want to leave it in place for future launches.
·
Consider making your offer even more
special than a discounted price on the membership. If you make the entry level
just $1 for 10 days, or $5 for the first month, you will get even more people
signing up.
·
Once people join, make them a special
offer good only for a very short time that allows them to subscribe to the
membership for an entire year for a discount. Make this offer via email twice
per day until the expiration. This gives new subscribers a chance to check out
the membership and see the value. Once you know your attrition rate for your
membership, it will be easy to calculate a winning price for both you and your
subscribers. Give your marketer the same commission on this annual plan as you
do on the monthly plan (usually 50%.)
·
Fill your sales sequence with marketing
content, humor and stories as well as the special discount. Have the marketer
launch this sequence right after the launch ends.
·
Make the entire thing as simple for the
marketer as possible. You propose they send out the email sequence, you provide
the sequence in a copy and paste ready-to-go fashion. All they have to do is
paste the emails into their autoresponder, schedule it for the day after the
launch ends and forget about it.
Special
Sauce
This is optional but I
HIGHLY recommend this: Consider making each marketer your ‘partner’ in the
membership for the sake of appearance.
In the emails you can say
that marketer ‘Joe’ worked together with you to make this membership for Joe’s
best customers.
Create a separate web page
for each marketer and write it as though it’s coming from both of you.
Have a little intro at
the top that comes from THEM (you can write it).
Have their photo – the
same photo they used during their launch – at the top of the page, too, as well
as at the bottom. Sign the sales letter as coming from BOTH of you, with the
marketer’s name first and yours second.
This will often increase
sales significantly, since the marketer’s name is trusted by their customers.
This system is the only
thing my friend ‘Bob’ does to promote his membership site, and he makes
anywhere from $10K to $25K per month.
Not bad.
Together We Can Succeed Online
Steven Morton
Founder-Marketing Mastermind Tips
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