One Simple Change = 93% Increase in Conversions
An e-commerce company selling a deodorant product line was
using the headline, “Feel fresh without sweat marks.”
But when they changed their copy to be more action oriented
– “Put an end to sweat marks!” – their conversion to the checkout page
increased by 93%.
Take a look at your headlines. Are they passive or active?
Examples of passive headlines include:
·
Toronto
was named city of the year by the Fairfield Commission
·
World’s
biggest bookstore has been sold to conglomerate
·
Mothers
are asked 300 questions a day by children
·
200
workers were laid off by company owners
Examples of active headlines include:
·
Two
baby giraffes escape zoo
·
Scottish
government reveals independence plan
·
The
world’s first electric helicopter takes flight in Germany
·
Taylor
Swift wins top award
In the passive voice, the subject (noun) is acted upon
(verb) by an object.
In the active voice, the subject (noun) of a sentence
performs an action (verb) on an object.
If your current headlines are passive, try doing an A/B test
with an active headline and see if you get a 93% increase in conversions, too.
Together We Will Succeed Online,
Steven Morton
Founder-Marketing Mastermind Tips
No comments:
Post a Comment