A Suit
Of Armour
In medieval times, valiant knights went forth
into battle in great suits of Iron and precious metals. These suits were
primarily for protection from spears, swords and arrows of course, but also,
they told the battlefield that here was a warrior, the more richly detailed the
armour, often the greater the warrior. In many ways it was very pretentious.
And from a tactical standpoint often foolhardy, these knights were normally the
better trained and more experienced in the ranks and highlighting themselves in
such a way, made them a much readier target for their enemy. But that structure
was used for hundreds of years.
In our lives and businesses, we wrap many things
in suits of armour, in our lives it might be our hearts or our fears, in our
businesses it could be our products or our strategy, our personnel or partners,
the things we are afraid to lose or that we fear could damage our livelihoods
if effected negatively.
But as much as a suit of armour can provide a
form of protection, it can also weigh us down, you certainly wouldn’t go
swimming in one for example. The nature of Internet based businesses is that
they are highly fluid, you have the ability to react to changing markets and
trends very quickly, but if you weigh yourself down in a corporate suit of
armour, you sacrifice that agility.
Too often, I have seen small businesses
struggling, because the people starting them have stayed true to the mentality
that they got by working for large corporations. We all started our businesses
to get away from that structure, from those limitations, so why are we
injecting the same principals back into our own businesses?
Everyone likes to have a feeling of stability, it
is in our nature to yearn for that, safety and security are the basic tenants
that we are first taught as children. But agility can also be a form of
security, being able to react quickly, to realign your goals and tasks to
changing markets and requirements they can provide greater protection for your
business than the more stoic and clung to processes.
Don’t look to pick just one or the other though,
in effect build yourself a hybrid hat encompasses the tenants of both, partly
strong and heavy, and partly lighter and more maneuverable. Much like a wise seasoned
warrior would tailor his armour to fit the battle and conditions he will be
fighting in, tailor your business for your chosen battlegrounds.
Together We Can Succeed Online,
Steven Morton
Founder-Marketing Mastermind Tips
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